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Research reports

Research report on Gillette GII advertising study

J.W.T. have produced four new commercials forGillette's GII razor, consisting of testimonials aboutthe razor from members of the public interviewed in thestreet. The objectives of these films were: 1. To communicate that GII is a completely new...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 8, 1973
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Citation

, C. (1973a, June 08). Research report on Gillette GII advertising study. ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/research-report-on-gillette-gii-advertising-study


Research papers

Cost-effective market mapping using the "Item X Use" concept

The paper commences by briefly reviewing some of the research problems which face marketing companies in the process of diversification and highlights the need for a reliable and inexpensive procedure for obtaining an overview of new markets. Next a...

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields
Author: W. A. K. Frost
June 1, 1973
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Citation

Frost, W. A. (1973a, June 01). Cost-effective market mapping using the "Item X Use" concept. ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/cost-effective-market-mapping-using-the-item-x-use-concept


Research reports

Exploratory research in London on North Atlantic travel

The general object of the research was to examinetravel-planning procedures and knowledge of, andattitudes towards airline services among peoplecrossing the Atlantic on vacation trips at theirown expense. About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 18, 1973
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Citation

, C. (1973a, May 18). Exploratory research in London on North Atlantic travel. ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/exploratory-research-in-london-on-north-atlantic-travel


Research reports

Persil automatic advertising evaluation

This report gives the results of allevaluation of Persil Automatic Advertising. An earlier report  contains background attitudesto Bold and Persil Automatic, drawn from bothstudies, which are relevant to consumers' reactionsto the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 18, 1973
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Citation

, C. (1973a, May 18). Persil automatic advertising evaluation. ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/persil-automatic-advertising-evaluation


Research reports

Qualitative research on Stregene new packing and advertising

This research was undertaken in order to examinereactions to new packaging and advertising forStergene, amongst a sample of users and non-users.The new packaging and advertising had been developedaround the already tested concept of a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 18, 1973
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Citation

, C. (1973a, May 18). Qualitative research on Stregene new packing and advertising. ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-stregene-new-packing-and-advertising


Research reports

Yardley after-shave assessment of Mainstream and Special concepts

Yardley is considering to develop twoAfter Shave markets: a 'Mainstream' concept for regular, relativelylow-key and traditional use and a 'Special' concepts with an appeal for special occasions.About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 8, 1973
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Citation

, C. (1973a, May 08). Yardley after-shave assessment of Mainstream and Special concepts. ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/yardley-after-shave-assessment-of-mainstream-and-special-concepts


Research reports

Attitudes to Bold among front-loading machine owners

This report gives the results of qualitative research on attitudes to Bold. An accompanying report provides reactions to Persil Automatic Advertising.Many of the background attitudes were similar and arecontained in this present report. About...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1973
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Citation

, C. (1973a, May 03). Attitudes to Bold among front-loading machine owners. ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/attitudes-to-bold-among-front-loading-machine-owners


Research reports

Qualitative research on Persil in Scotland

A decline in Persil's market share in Scotland was observedin 1972 and is still continuing. In addition, there wassome evidence of a downward trend in soap powdersgenerally. Nevertheless, Persil remains the leader of allthree segments of the washing...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1973
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Citation

, C. (1973a, May 01). Qualitative research on Persil in Scotland. ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-persil-in-scotland


Research reports

Qualitative research on Aquasil press advertising concepts

Ciba Geigy has developed a deodorant bathadditive: Aquasil. The product has been launchedon a test market in Southern TV and has gained the second position in the market. A televisioncommercial was used with the launch but the nationalcampaign...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 8, 1973
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Citation

, C. (1973a, April 08). Qualitative research on Aquasil press advertising concepts. ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-aquasil-press-advertising-concepts