You searched for: "Attitude Research"

ANA has found 437 results for you, in 246 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Marketing research for financial services

The paper defines marketing research for financial institutions and services and indicates how research should be employed in support of marketing planning. A brief history of the development of marketing as a concept and market research as a service...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Authors: Robert M. Worcester, Roger J. Stubbs
February 1, 1975
×

Citation

Worcester and Stubbs (1975a, February 01). Marketing research for financial services. ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/marketing-research-for-financial-services


Research papers

Country casuals

The research described in this paper was instigated by Jaeger Limited and the Coats Eaton Group. The objective was to investigate the viability of marketing a new range of women's wear to the middle market, where it was felt there was a gap. The...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: Mette Leaver
December 4, 1974
×

Citation

Leaver, M. (1974a, December 04). Country casuals. ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/country-casuals


Research papers

Can socio-cultural trends approach constitute a useful tool in the field of fashion?

To face this situation our team has worked for several years to perfect a system designed to detect and to monitor socio-cultural trends. The system presently functions as a syndicated service.

Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: Alain de Vulpian
December 4, 1974
×

Citation

de Vulpian, A. (1974a, December 04). Can socio-cultural trends approach constitute a useful tool in the field of fashion?. ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/can-socio-cultural-trends-approach-constitute-a-useful-tool-in-the-field-of-fashion-


Research reports

Report on qualitative research on Mum repackaging

In January 1974, DAY LONG (Reckitt & Coleman) was introducedwhich has been seen as a direct challenge to Mum's position.Although it is too early to ascertain a direct threat it isexpected that over time Mum will have to anticipate changesin...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1974
×

Citation

, C. (1974a, December 01). Report on qualitative research on Mum repackaging. ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-mum-repackaging


Research reports

Silver dollar inducement for previous non-returners of Grecian 2000 questionnaire

Out of 769 questionnaires sent out to Grecian 2000 usersin Project A only 327 were returned, even after areminder letter was sent out. As this represents aresponse rate of only 42.52%, some concern was expressed that ifnon-responders' attitudes had...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 18, 1974
×

Citation

, C. (1974a, November 18). Silver dollar inducement for previous non-returners of Grecian 2000 questionnaire. ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/silver-dollar-inducement-for-previous-non-returners-of-grecian-2000-questionnaire


Research reports

Door-step selling

The research was required to provide some preliminaryunderstanding of what door-to-door selling felt likefrom the point of view of the people who bought goodsin this way, more particularly those who bought thingsfrom door-to-door salesmen whom they...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1974
×

Citation

, C. (1974a, October 03). Door-step selling . ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/door-step-selling-


Research reports

Consumer credit usage and attitude survey

During the early part of 1967, a large scale usage andattitude study was carried out amongst current, past andnon-customers of the Provident Clothing & Supply CompanyLtd., in order to determine the demographic categories of consumers, and to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 25, 1974
×

Citation

, C. (1974a, September 25). Consumer credit usage and attitude survey . ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/consumer-credit-usage-and-attitude-survey-


Research papers

Marketing & the consumer

In the following paper some remarks are made about the general theory of consumerism and about studies which have been publicised. In this paper we shall show some results of the study, focussed on the relations between criticism of advertising and...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: John Knecht, Peter H. van Westendorp
September 1, 1974
×

Citation

Knecht and van Westendorp (1974a, September 01). Marketing & the consumer . ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/marketing-the-consumer-


Research papers

The use of marketing research in large French companies (French)

One of the main problems concerning marketing research is that of the effective use of the results and their integration into the decision-making process. Although much effort has been devoted to the improvement of research methods, one has in...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Patrick Le Maire, Yves Evrard
September 1, 1974
×

Citation

Le Maire and Evrard (1974a, September 01). The use of marketing research in large French companies (French). ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/the-use-of-marketing-research-in-large-french-companies-french-