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Research papers

When is enough, enough?

Much of the research effort so far undertaken in the tourism field by destination countries/areas has been directed towards establishing the type of people who visit the destination and the factors which influence their choice. This information is...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Gillian Gardner-Smith
August 1, 1975
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Citation

Gardner-Smith, G. (1975a, August 01). When is enough, enough?. ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/when-is-enough-enough-


Research reports

Qualitative research on 'value for money' advertising

The research objectives were: 1. To explore in a modest qualitative study, theattitudes of householders to the perceived priceand value for money of electricity in the currentsituation. 2. To investigate in the same study,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1975
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Citation

, C. (1975a, August 01). Qualitative research on 'value for money' advertising. ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-value-for-money-advertising


Research papers

Language, the press and political attitudes

Canada’s communications experience is of interest to other heterogeneous societies, especially where there are vertical cleavages such as language and region. The influence of language in the communications flow is highly visible, it means that...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Arthur Siegel
August 1, 1975
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Citation

Siegel, A. (1975a, August 01). Language, the press and political attitudes. ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/language-the-press-and-political-attitudes


Research papers

Long term energy scarcities and building specifications

The Dutch government has to issue: A. Stringent requirements concerning heat and insulation in new buildings; B. A system of subsidies for improving heat insulation in existing dwellings and other buildings. Previously, when energy was both abundant...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Theo Hess
Company: NIPO
August 1, 1975
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Citation

Hess, T. (1975a, August 01). Long term energy scarcities and building specifications. ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/long-term-energy-scarcities-and-building-specifications


Research papers

British attitudes towards the European communities

In the spring of 1971 Social and Community Planning Research was invited by the European Movement to conduct a major survey of public attitudes to Britain and her possible links with the European Economic Community or Common Market. Like the polls,...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: James Spence
August 1, 1975
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Citation

Spence, J. (1975a, August 01). British attitudes towards the European communities. ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/british-attitudes-towards-the-european-communities


Research papers

Opinion polling viewed by a late starter

The author draw from his experience that opinion polling is part of the main-stream of market research, not a seapart methodology. The remaining sections of this paper deal with his view on both technical and non-technical problems that have arisen...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Norman L. Webb
Company: Gallup International Association
August 1, 1975
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Citation

Webb, N. L. (1975a, August 01). Opinion polling viewed by a late starter. ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/opinion-polling-viewed-by-a-late-starter


Research papers

The British motorist and the oil crisis

This paper describes how motorists in the United Kingdom reacted to a series of events following the Arabs-Israeli war of 1973. These events include petrol shortages, both threatened and actual, appeals to save fuel in the national interest, both...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: David Lowe-Watson
August 1, 1975
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Citation

Lowe-Watson, D. (1975a, August 01). The British motorist and the oil crisis. ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/the-british-motorist-and-the-oil-crisis


Research papers

Personal saving and social trends in Great Britain 1973-1974

This paper demonstrates, by reference to the Taylor Nelson MONITOR of Social Trends: 1. That savings and investment behaviour shows the same lack of rationality as other consumer behaviour; 2. that socio-economic variations are different from those...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: T. Punt
Company: KANTAR TNS Malaysia
August 1, 1975
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Citation

Punt, T. (1975a, August 01). Personal saving and social trends in Great Britain 1973-1974. ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/personal-saving-and-social-trends-in-great-britain-1973-1974


Case studies

Improving the communications of research findings

In an effort to make a substantive and illustrative contribution to the topic "Quality in Research" this paper concentrates on quality in the use of research - on improving the communications of research findings, based on three studies. In each case...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Robert M. Worcester
August 1, 1975
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Citation

Worcester, R. M. (1975a, August 01). Improving the communications of research findings. ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/improving-the-communications-of-research-findings