Resources Library by ANA

Crystallising the Digital First Moment of Truth of Unknown Targets

By using the online behavioural data (owned by VALUES) of approximately 2.5 million people across Japan to conduct statistical processing, it is possible to visualise the scale (in the number of users) of high-potential users who are unknown or have...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Akiko Koyasu, Yoshiaki Saito

November 22, 2023

Insights On Auto-Pilot

Ever since the launch of ChatGPT in November 2022, there have been opinions ranging from AI resurrecting a new paradigm for market research. to replacing humans in research. We believed that the truth lays somewhere in the pragmatic middle; as data...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Vidya Venugopalan, Sridhar Venkatasubramanian, Jayavel Sekar, Rahul Bhardwaj

Company: InsightGig

November 22, 2023

Sustainability at high-speed

Revolutionising a mature sector with the creation of a new brand.

Catalogue: Congress 2023

Authors: Oscar Santamaria, Jordi Crespo

Companies: IRYO, Hamilton Global Intelligence

October 5, 2023

Boosting Economic Growth and Shaping Livelihoods with Machine Learning

70 percent of Africans rely on agriculture for their livelihoods. However, the extent to which land use is mapped and monitored is largely ineffective in many countries. This often leads to inaccurate identification of available land in advising new...

Catalogue: Congress 2023

Authors: Ray Xavery, Dickstein Mukaria, Jasper Grosskurth, Dophine Mongina

September 29, 2023

Case study: Sustainability at High-Speed

In 2022 IRYO was created, Spain?s first private high-speed rail operator, partnering with Air Nostrum, Globalvia and Trenitalia, it has become one of the best options to get around the Peninsula. In just six months iryo has achieved a clear...

Catalogue: Congress 2023

Authors: Anders Braekken, Jordi Crespo, Oscar Santamaria

September 27, 2023

From customer satisfaction to customer experience

Customer Experience research approach at Banco do Brasil enabled greater respondents' engagement, gathered useful insights from multiple feedback channels in real-time, guiding decisions and boosting the Customer Centric culture in the organization.

Catalogue: Latin America 2020 - Insights Festival

Authors: Flavia Lage, Marco Antonio Gomes, Karen Russi

Companies: Brain Brand Strategy, Banco do Brasil

October 19, 2020

Mutatis mutandis- The business value of insights

ESOMAR's primary mission for the past 70+ years has been to safeguard and promote the interestsof the insights and data analytics profession. In recent times we have been paying a lot more attentionto the constituency of 'end-clients' (brand-owners)...

Catalogue: ESOMAR Publications

Author: Niels Schillewaert

August 14, 2020

Beauty tuned in

Utilizing mostly social listening and search tools to curate the magazine content, and help launch nearly 40 innovations, with Beauty Tuned In we have the latest beauty trends at our fingertips, enabling us to glue them to the core of everything we...

Catalogue: Client Summit 2019- Autumn Edition

Authors: Trish McLoughlin, Vittoria Musotto

Company: Unilever

October 3, 2019

Global Market Research 2019

The 2019 Global Market Research report reviews the size and performance of the market research industry using data collected by national research associations, leading companies, independent analysts, as well as ESOMAR representatives. The report is...

Catalogue: Global Market Research

Author: ESOMAR B.V.

September 9, 2019