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Videos

POWERFUL INSIGHTS, OWNED ECOSYSTEM

Alpina has transformed its insights process, leveraging first-party data and retail assets to drive agile decision-making. This ecosystem boosts the visibility and impact of insights, allowing rapid responses to consumer needs and elevating Alpina's...

Catalogue: LATAM 2025
Author:
April 24, 2025
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Citation

(2025a, April 24). POWERFUL INSIGHTS, OWNED ECOSYSTEM. ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/powerful-insights-owned-ecosystem-12796
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Citation

(2025a, April 22). Powerful Insights, Owned Ecosystem. ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/powerful-insights-owned-ecosystem
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Citation

(2025a, April 01). Revolutionising Innovation and Product Development with AI. ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/revolutionising-innovation-and-product-development-with-ai


Videos
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Citation

(2025a, April 01). Revolutionising Innovation and Product Development with AI. ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/-12778


Research papers
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(2025a, April 01). Unlocking Deeper Consumer Insights for Experiential Marketing. ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/unlocking-deeper-consumer-insights-for-experiential-marketing


Research papers

Tomorrow's Research Fuelled Today

In today's fast-paced, data-driven world, brands face the challenge of making sense of vast amounts of information to stay relevant and connected with their audiences. The integration of artificial intelligence (AI) into market research is not just a...

Catalogue: Asia Pacific 2024
Authors: Gayatri Srikant, Rivesh Misra
Companies: Toluna-MetrixLab, The Coca-Cola Company
November 19, 2024
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Citation

Srikant and Misra (2024a, November 19). Tomorrow's Research Fuelled Today. ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/tomorrow-s-research-fuelled-today


Research papers

Takes AI to Understand AI

Artificial intelligence (AI) is not just a technological advancement; it?s a paradigm shift redefining how we live, work and interact. From simplifying daily tasks to revolutionising industries, AI's potential seems limitless. However, this rapid AI...

Catalogue: Asia Pacific 2024
Authors: Johan Pangaribuan, Justine Clements, Dianne Capuz, Vorasaya Suvanatap, Cheryl Ganesan-Lim
Companies: Samsung Electronics, Samsung
November 19, 2024
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Citation

Pangaribuan, Clements, Capuz, Suvanatap and Ganesan-Lim (2024a, November 19). Takes AI to Understand AI. ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/takes-ai-to-understand-ai


Research papers

The New Era of Innovation

Generative artificial intelligence (GenAI) is transforming nearly every industry, and new product development is no exception. From creating more realistic consumer personas (Smith & Johnson, 2020), to analysing vast amounts of data and to...

Catalogue: Asia Pacific 2024
Authors: Nikolai Reynolds, Jiongming Mu
Company: IPSOS
November 19, 2024
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Citation

Reynolds and Mu (2024a, November 19). The New Era of Innovation. ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/the-new-era-of-innovation


Research papers

Nudging Digital Shoppers into the Future

In this paper, we explore innovative strategies that leverage behavioural science and e-commerce brand assets, comparing Chinese and western approaches. Our objective is to equip readers with actionable insights drawn from real world FMCG (fast...

Catalogue: Asia Pacific 2024
Authors: Sophie Mahe, Thomas Clavreul, Richard Bordenave, Amalina Hamdan
Companies: BVA Group, Caike
November 19, 2024
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Citation

Mahe, Clavreul, Bordenave and Hamdan (2024a, November 19). Nudging Digital Shoppers into the Future. ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/nudging-digital-shoppers-into-the-future