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Research papers

How to generate global insights to create global brands

The presentation addresses the journey to global insights, acknowledging that simply having a global insight is not enough for building global brands.Having an insight is necessary but not sufficient! The idea that insight is a verb rather than an...

Catalogue: Consumer Insights 2007
Authors: Howard R. Moskowitz, Johannes Hartmann
Companies: Unilever, Moskowitz Jacobs Inc.
May 7, 2007
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Citation

Moskowitz and Hartmann (2007a, May 07). How to generate global insights to create global brands . ANA - ESOMAR. Retrieved August 26, 2026, from


https://ana.esomar.org/documents/how-to-generate-global-insights-to-create-global-brands-


Research papers

What's going on in your bedroom?

Can you imagine the response rate you would get as a 35 year old researcher asking an 18 year old girl if she would show you her bedroom? So when asked to develop a new retail concept for a furniture retailer we immediately understood we would need...

Catalogue: Retail 2007
Author: Philip De Wulf
Company: Ipsos MRBI
February 19, 2007
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Citation

De Wulf, P. (2007a, February 19). What's going on in your bedroom?. ANA - ESOMAR. Retrieved August 26, 2026, from


https://ana.esomar.org/documents/what-s-going-on-in-your-bedroom-


Research papers

A million new customers?

Since joining the European Union in May 2004, more than one million adult Poles left Poland and started living and working in Western European countries. In Ireland they have already become a serious segment of society accounting for circa 8% of the...

Catalogue: Retail 2007
Author: Roman Baszun
Company: Kinoulty & Partners Sp zoo SpK
February 19, 2007
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Citation

Baszun, R. (2007a, February 19). A million new customers?. ANA - ESOMAR. Retrieved August 26, 2026, from


https://ana.esomar.org/documents/a-million-new-customers-


Magazines

Research World (February 2007)

Research - more than any other discipline - provides objective insight into the domain-specific dynamics of business, that it reduces uncertainty, helps to solve marketing problems, and makes a contribution to improving effectiveness and performance....

Catalogue: Research World 2007
Author: ESOMAR B.V.
February 1, 2007
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Citation

B.V., E. (2007a, February 01). Research World (February 2007). ANA - ESOMAR. Retrieved August 26, 2026, from


https://ana.esomar.org/documents/research-world-february-2007-


Magazines

Research World (January 2007)

It wasn’t so long ago that nobody knew what the man in the street was thinking, what his views about life were and what he wanted. And even if this information was available, it was hardly ever taken into account. This situation has changed...

Catalogue: Research World 2007
Author: ESOMAR B.V.
January 1, 2007
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Citation

B.V., E. (2007a, January 01). Research World (January 2007). ANA - ESOMAR. Retrieved August 26, 2026, from


https://ana.esomar.org/documents/research-world-january-2007-


Research papers

Innovative approaches

It has become increasingly critical for the market research industry to provide deeper analysis, more compelling insights and highly actionable recommendations generated from the consumer research we provide to clients. This perhaps in large part...

Catalogue: Qualitative 2006
Author: Marla Commons
October 8, 2006
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Citation

Commons, M. (2006a, October 08). Innovative approaches. ANA - ESOMAR. Retrieved August 26, 2026, from


https://ana.esomar.org/documents/innovative-approaches


Research papers

Cutting the insight loss

If you are part of a client-based insights' team, have you ever asked yourself how many insights you have generated in the last twelve months? Or if a colleague asked you to give them a list of those insights, would you be able to?If these questions...

Catalogue: Qualitative 2006
Authors: Sandrine McClure, Mark Whiting
Company: Reperes
October 8, 2006
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Citation

McClure and Whiting (2006a, October 08). Cutting the insight loss. ANA - ESOMAR. Retrieved August 26, 2026, from


https://ana.esomar.org/documents/cutting-the-insight-loss


Research papers

Privacy laws, internet scams and other challenges affecting panel research

The paper reviews various ways in which security breaches occur and suggests ways to prevent them. It addresses crime on the Internet, specifically phishing and spyware, and considers what could happen to panel research firms if their panelists'...

Catalogue: Panel Research 2006
Author: David W. Stark
Company: KANTAR TNS Malaysia
October 8, 2006
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Citation

Stark, D. W. (2006a, October 08). Privacy laws, internet scams and other challenges affecting panel research. ANA - ESOMAR. Retrieved August 26, 2026, from


https://ana.esomar.org/documents/privacy-laws-internet-scams-and-other-challenges-affecting-panel-research


Research papers

Toilet breaks

Life is one big story and as market researchers we make it our stock in trade to turn certain lives, the attitudes, behaviours and preferences that cascade in these lives into stories. As well as factual and relevant, we try to make them lively,...

Catalogue: Qualitative 2006
Authors: Anjul Sharma, Becky Lewis
Company: Ipsos MRBI
October 8, 2006
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Citation

Sharma and Lewis (2006a, October 08). Toilet breaks. ANA - ESOMAR. Retrieved August 26, 2026, from


https://ana.esomar.org/documents/toilet-breaks