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What's going on in your bedroom?

Date of publication: February 19, 2007

Catalogue: Retail 2007

Company: Ipsos MRBI

Author: Philip De Wulf

Abstract:

Can you imagine the response rate you would get as a 35 year old researcher asking an 18 year old girl if she would show you her bedroom? So when asked to develop a new retail concept for a furniture retailer we immediately understood we would need 'to be invited in' and use non-intrusive insights generation tools. In order to develop a differentiating store concept, consumer generated content is a powerful ingredient and a holistic research approach (not just one single methodology or one single source) delivers the necessary understanding.

Philip De Wulf

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Research Papers

Is the web killing the high street?

Catalogue: Retail 2007

Author: Graeme Lawrence

 

February 19, 2007

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Citation

Lawrence, G. (2007a, February 19). Is the web killing the high street?. ANA - ESOMAR. Retrieved February 04, 2023, from


https://ana.esomar.org/documents/is-the-web-killing-the-high-street-


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Catalogue: Qualitative 2009: The Evolving Human

Authors: Gloria Jun Zhang, Minghui Zhu, Qing Tan

 

November 19, 2009

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Citation

Jun Zhang, Zhu and Tan (2009a, November 19). Market research. ANA - ESOMAR. Retrieved February 04, 2023, from


https://ana.esomar.org/documents/market-research


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Relevant pieces to the Chinese media puzzle

Catalogue: Asia Pacific 2010: Eyes on Asia

Authors: Don E. Schultz, Martin P. Block

 

April 20, 2010

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Citation

Schultz and Block (2010a, April 20). Relevant pieces to the Chinese media puzzle. ANA - ESOMAR. Retrieved February 04, 2023, from


https://ana.esomar.org/documents/relevant-pieces-to-the-chinese-media-puzzle


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Citation

De Wulf, P. (2007a, February 19). What's going on in your bedroom?. ANA - ESOMAR. Retrieved February 04, 2023, from


https://ana.esomar.org/documents/relevant-pieces-to-the-chinese-media-puzzle