Abstract:
Can you imagine the response rate you would get as a 35 year old researcher asking an 18 year old girl if she would show you her bedroom? So when asked to develop a new retail concept for a furniture retailer we immediately understood we would need 'to be invited in' and use non-intrusive insights generation tools. In order to develop a differentiating store concept, consumer generated content is a powerful ingredient and a holistic research approach (not just one single methodology or one single source) delivers the necessary understanding.
Research Papers
Is the web killing the high street?
Catalogue: Retail 2007
Author: Graeme Lawrence
 
February 19, 2007
Research Papers
Market research
Catalogue: Qualitative 2009: The Evolving Human
Authors: Gloria Jun Zhang, Minghui Zhu, Qing Tan
 
November 19, 2009
Research Papers
Relevant pieces to the Chinese media puzzle
Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Don E. Schultz, Martin P. Block
 
April 20, 2010
