You searched for: "Europe"

ANA has found 3421 results for you, in 371 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Image studies in industrial marketing

If an image study is to be conducted the first question which arises is why should money be paid for such a study? In other words, what is the value and utility of an image study. A utility is usually defined in accordance with the function of the...

Catalogue: ESOMAR/WAPOR Congress 1967
Authors: M. Arnott, Henk L. Bos
August 1, 1967
×

Citation

Arnott and Bos (1967a, August 01). Image studies in industrial marketing. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/image-studies-in-industrial-marketing


Research papers

The scope and limitations of forecasting for industrial products

In order to arrive at statistical forecasts of the future growth of markets it is necessary to use statistical and econometric methods which are regarded in many quarters as being worlds apart from the conventional (and often qualitative) methods...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Louise Perruche
August 1, 1967
×

Citation

Perruche, L. (1967a, August 01). The scope and limitations of forecasting for industrial products. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/the-scope-and-limitations-of-forecasting-for-industrial-products


Research papers

Public opinion research in Yugoslavia

Research into public opinion in its classical form has not a long tradition in Yugoslavia. It started in 1963 when the survey of citizens 'views and opinions about the Draft Constitution was carried out upon a national sample. This survey was carried...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Firdus Dzinic
August 1, 1967
×

Citation

Dzinic, F. (1967a, August 01). Public opinion research in Yugoslavia. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/public-opinion-research-in-yugoslavia


Research papers

The development and perspectives of market research in Hungary

This paper gives a comprehensive picture of the development and more important stages of market research in Hungary. We do not deny that there is still much to do in respect of both the methods applied and in the processing of the information by...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Laszlo Szabo
August 1, 1967
×

Citation

Szabo, L. (1967a, August 01). The development and perspectives of market research in Hungary. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/the-development-and-perspectives-of-market-research-in-hungary


Research papers

Company image research as a basis for umbrella advertising

Company image research is generally thought of in connection with manufacturers of industrial products, air lines, banks and other institutions, and with objectives such as obtaining the attitude of the trade, investors and employees. Relatively...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Paul Howard Berent
August 1, 1967
×

Citation

Berent, P. H. (1967a, August 01). Company image research as a basis for umbrella advertising. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/company-image-research-as-a-basis-for-umbrella-advertising


Research papers

The position of motivational research

This article attempts to clarify the current position, to define the problems of motivational research, so that everyone can evaluate it and fit it into the context of the systematic and organised methods without which marketing would be in danger of...

Catalogue: The European Marketing Research Review 1967
Author: Guy Serraf
August 1, 1967
×

Citation

Serraf, G. (1967a, August 01). The position of motivational research. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/the-position-of-motivational-research


Research papers

Motivational rivalries and corporate compartmentation

Coherence between strategy and policies. Psycho-sociological studies to be undertaken and methods to be applied for diagnostic purposes. Study of bases of corporate communications, and communications barriers. Personnel motivations and corporate...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Guy Serraf
August 1, 1967
×

Citation

Serraf, G. (1967a, August 01). Motivational rivalries and corporate compartmentation. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/motivational-rivalries-and-corporate-compartmentation


Research papers

Motivational rivalries and corporate compartmentation (French)

Coherence between strategy and policies. Psycho-sociological studies to be undertaken and methods to be applied for diagnostic purposes. Study of bases of corporate communications, and communications barriers. Personnel motivations and corporate...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Guy Serraf
August 1, 1967
×

Citation

Serraf, G. (1967a, August 01). Motivational rivalries and corporate compartmentation (French). ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/motivational-rivalries-and-corporate-compartmentation-french-


Research papers

Market research and forecasting for the chemical industry

This paper reviews the present state of market research and forecasting for the chemical industry; with particular reference to trends in its use and to current efforts to develop scientific techniques for use in the most difficult part of the art :...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: B. N. Hutchesson
August 1, 1967
×

Citation

Hutchesson, B. N. (1967a, August 01). Market research and forecasting for the chemical industry . ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/market-research-and-forecasting-for-the-chemical-industry-