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Research papers

The president's preface (English-French-German)

The role of ESOMAR, therefore, is to be the focal point of pioneers, those who have the faith and the enthusiasm to examine thoroughly their method a within a group of individuals who are ardent propagandist of market research in those national...

Catalogue: ESOMAR Yearbook 1963-1964
Author: Yves Fournis
June 15, 1964
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Citation

Fournis, Y. (1964a, June 15). The president's preface (English-French-German). ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/the-president-s-preface-english-french-german--258


Research papers

The activities of the International Marketing Federation (French)

The support ESOMAR could give to the I.M.F. is considerable. In fact ESOMAR is the European platform where the best specialists meet, those who want to discuss their ideas with their foreign colleagues and who want to share them with them. The I.M.F....

Catalogue: ESOMAR Yearbook 1963-1964
Author: Yves Fournis
June 15, 1964
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Citation

Fournis, Y. (1964a, June 15). The activities of the International Marketing Federation (French). ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/the-activities-of-the-international-marketing-federation-french-


Research papers

A new model for a business game

In the realm of simulation techniques one must consider a certain number of objectives, fields of application, and methods. The principal objectives of such games are, to give individual attention to the formation of future decision-makers, to...

Catalogue: ESOMAR Congress 1964
Author: Guy Serraf
June 15, 1964
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Citation

Serraf, G. (1964a, June 15). A new model for a business game. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/a-new-model-for-a-business-game


Research papers

The years's work

Report of the years' work for the years 1963-1964.

Catalogue: ESOMAR Yearbook 1963-1964
Author: Jan van Rees
June 15, 1964
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Citation

van Rees, J. (1964a, June 15). The years's work. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/the-years-s-work


Research papers

The activities of the International Marketing Federation

The support ESOMAR could give to the I.M.F. is considerable. In fact ESOMAR is the European platform where the best specialists meet, those who want to discuss their ideas with their foreign colleagues and who want to share them with them. The I.M.F....

Catalogue: ESOMAR Yearbook 1963-1964
Author: Yves Fournis
June 15, 1964
×

Citation

Fournis, Y. (1964a, June 15). The activities of the International Marketing Federation. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/the-activities-of-the-international-marketing-federation


Research papers

The research activities of the International Union of Official travel organisations

IUOTO, through its Research Commission, has always recognised the importance of research in international travel. In this era of rapid expansion in international movement there have been changes in travel habits, substantial investment in means of...

Catalogue: ESOMAR Yearbook 1962-1963
Author: L. J. Lickorish
August 1, 1963
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Citation

Lickorish, L. J. (1963a, August 01). The research activities of the International Union of Official travel organisations. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/the-research-activities-of-the-international-union-of-official-travel-organisations


Research papers

Foreword by the president

The present Yearbook will give further illustrations of some of the tendencies signalled last year.

Catalogue: ESOMAR Yearbook 1962-1963
Author: Jan van Rees
August 1, 1963
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Citation

van Rees, J. (1963a, August 01). Foreword by the president. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/foreword-by-the-president


Research papers

The year's work

Report of the activities for the years 1962-63.

Catalogue: ESOMAR Yearbook 1962-1963
Author: ESOMAR B.V.
August 1, 1963
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Citation

B.V., E. (1963a, August 01). The year's work. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/the-year-s-work


Research papers

Identical field surveys in different countries

The evidence of internationalism in research grows, but the literature on the subject is at present fairly undeveloped. This paper will describe a little of our experience as well as the more interesting results. The experience comes from a marketing...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: A. D. Wilson
June 15, 1963
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Citation

Wilson, A. D. (1963a, June 15). Identical field surveys in different countries. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/identical-field-surveys-in-different-countries