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Research papers

The application of opinion polls in legal practice

During the last 20 years, the application of opinion polls has become an essential component of legal practice in matters concerning the protection of industrial property. In other legal sectors, for instance civil or penal law, the application of...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Dietrich Gorny
September 1, 1974
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Citation

Gorny, D. (1974a, September 01). The application of opinion polls in legal practice. ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/the-application-of-opinion-polls-in-legal-practice


Research papers

Marketing research criticized by consumerism

There are primarily four fields in which, in the stage of information collection, points of attack by consumerism are to be found: 1. Different models of consumer behaviour; 2. Neglected feedback of ex-post information; 3. Short-sighted strategy of...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Guenther Müller-Heumann
September 1, 1974
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Citation

Müller-Heumann, G. (1974a, September 01). Marketing research criticized by consumerism. ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/marketing-research-criticized-by-consumerism


Research papers

The use of marketing research in large French companies

One of the main problems concerning marketing research is that of the effective use of the results and their integration into the decision-making process. Although much effort has been devoted to the improvement of research methods, one has in...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Patrick Le Maire, Yves Evrard
September 1, 1974
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Citation

Le Maire and Evrard (1974a, September 01). The use of marketing research in large French companies. ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/the-use-of-marketing-research-in-large-french-companies


Research papers

The application of opinion polls in legal practice (German)

During the last 20 years, the application of opinion polls has become an essential component of legal practice in matters concerning the protection of industrial property. In other legal sectors, for instance civil or penal law, the application of...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Dietrich Gorny
September 1, 1974
×

Citation

Gorny, D. (1974a, September 01). The application of opinion polls in legal practice (German). ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/the-application-of-opinion-polls-in-legal-practice-german-


Research papers

Marketing research in the conditions of development of collective consumption

The aim of the paper is to discuss the interrelationships between collective consumption and the market, and the influence of collective consumption on the market and marketing research. In the detailed analysis the author discusses the influence of...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Remigiusz Krzyzewski
September 1, 1974
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Citation

Krzyzewski, R. (1974a, September 01). Marketing research in the conditions of development of collective consumption. ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/marketing-research-in-the-conditions-of-development-of-collective-consumption


Research papers

Multinational market research as a basis for multinational marketing in the textile field (German)

The public eye nowadays is to an increased extent directed on multinational enterprises. Multi nationality, however, is rarely spontaneously associated with the sector clothing. Enterprises or even brands of absolutely world reputation are hardly to...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Heinrich Pemsel
September 1, 1974
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Citation

Pemsel, H. (1974a, September 01). Multinational market research as a basis for multinational marketing in the textile field (German). ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/multinational-market-research-as-a-basis-for-multinational-marketing-in-the-textile-field-german-


Research papers

Traffic re-routing

This paper is concerned with a study commissioned by a local authority in London to check reactions of residents to a scheme by which traffic re-routing eased congestion on most roads at the inevitable expense of increased congestion on some....

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Bob Lane, Leonard R. England
September 1, 1974
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Citation

Lane and England (1974a, September 01). Traffic re-routing . ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/traffic-re-routing-


Research papers

Image research and the retailer

There is a tendency among market-researchers and market-research agencies, to standardise and to keep to current methods and techniques which have been found suitable in practice, with the result that a full adaptation to the problems posed does not...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: N. G. H. Krans, C. Goud
September 1, 1974
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Citation

Krans and Goud (1974a, September 01). Image research and the retailer. ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/image-research-and-the-retailer


Research papers

Does co-ordination of international qualitative research deny creativity?

The paper looks at the fundamental issues involved in competently conducting qualitative research on an international scale. No attempt is made to gloss over the basic problems which can, and do, exist, in favour of expanding the niceties of recently...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Jackie Dickens, Barrie Parker
September 1, 1974
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Citation

Dickens and Parker (1974a, September 01). Does co-ordination of international qualitative research deny creativity?. ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/does-co-ordination-of-international-qualitative-research-deny-creativity-