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Marketing research in the conditions of development of collective consumption

Date of publication: September 1, 1974

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Author: Remigiusz Krzyzewski

Abstract:

The aim of the paper is to discuss the interrelationships between collective consumption and the market, and the influence of collective consumption on the market and marketing research. In the detailed analysis the author discusses the influence of collective consumption on the size of demand, growth in savings, increase of demand and the shaping of market equilibrium. Analysing these problems from the macroeconomic point of view, the author forms a thesis of a possible inflationary effect of collective consumption. In the further part of the paper the author analyses the influence of development of collective consumption on changes in the commodity structure of demand, and in demand of particular social groups. The paper presents also preliminary results of researches conducted in this field. Finally the author points at the inevitable development of social consumption and at the indispensable directions of researches and changes in marketing strategy and policy in this field.

Remigiusz Krzyzewski

Author

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Research Papers

The development of marketing research in the Indian Union

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future

Author: Eric Paul Woollett Da Costa

 

June 15, 1961

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Citation

Da Costa, E. P. (1961a, June 15). The development of marketing research in the Indian Union. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-development-of-marketing-research-in-the-indian-union


Research Papers

The effects of trade development on marketing in the Nineties

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"

Author: Gunter Redwitz

Company: GfK

June 15, 1992

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Citation

Redwitz, G. (1992a, June 15). The effects of trade development on marketing in the Nineties. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-effects-of-trade-development-on-marketing-in-the-nineties


Case Studies

The use of research in the development of tourist facilities

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry

Authors: Mary Short, Jonathan Wilkinson

 

June 15, 1983

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Short and Wilkinson (1983a, June 15). The use of research in the development of tourist facilities. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-use-of-research-in-the-development-of-tourist-facilities


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Citation

Krzyzewski, R. (1974a, September 01). Marketing research in the conditions of development of collective consumption. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-use-of-research-in-the-development-of-tourist-facilities