Resources Library by ANA

Synergizing natural and research communities

Research panels are under pressure: response rates are in decline. By using methods like 'social media netnography' researchers can dig into an online source of textual and visual information to answer research questions, and get answers for unasked...

Catalogue: Online Research 2010: E-Universe

Authors: Carel Vereijken, Stephan Ludwig, Tom De Ruyck, Annelies Verhaeghe

Companies: InSites Consulting, Danone

October 19, 2010

Revue Française du Marketing (Octobre 2010)

Ce nouveau numéro de la Revue Française du Marketing est l'occasion de s'intéresser aux deux grandes thématiques suivantes:- les stratégies marketing des PME face à la turbulence de leurs environnements;- l'évolution des...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

October 1, 2010

Exploring the world of water

Danone undertook a rigorous scientific study of the use of water in daily life with an eye to identifying the perceived consumer benefits of water consumption in general. The study needed to demonstrate that water can bring real benefits to consumers...

Catalogue: Congress 2010: The Changing Face Of Market Research

Authors: Tom De Ruyck, Michel Rogeaux, Annelies Verhaeghe

Companies: InSites Consulting, Danone

September 15, 2010

Revue Française du Marketing (Juin 2010)

Ce numéro de votre revue vous offre quatre articles qui répondent à nos voeux demixité: deux proviennent de professionnels et deux d'enseignants; troistraitent des modalités précises d'une étude de marché, le quatrième...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

June 1, 2010

And they lived happily ever after...

This presentation provides an oversight on how aging and associated health conditions affect the daily life of elderly people. This research project investigated the various domains in daily life where the impact of ageing is most felt, and...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster

Author: Annelies Verhaeghe

Company: InSites Consulting

March 3, 2010

Health 2.0

This presentation illustrates how social media content can serve market research and the health care industry by means of a real-life case about epilepsy. A new research paradigm of social media research is developed and outlined. Having scraped over...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster

Authors: Rudi Van Campenhout, René Hansen, Niels Schillewaert

Companies: InSites Consulting, UCB

March 3, 2010

Getting answers without asking questions

The rise of social media has drastically changed the market research landscape. Blogs, chat, and forums allow us to better connect with customers yet while yielding large amounts of new data with unexploited potential. We have developed a new...

Catalogue: Online Research 2009: Online Panels & Beyond

Authors: Niels Schillewaert, Emilie van den Berge, Annelies Verhaeghe

Company: InSites Consulting

October 29, 2009

Research World (October 2009)

For the traditional researcher, this issue of Research World may turn out to be the most heretical yet. Our contributors this month suggest that not only is our concept of research being challenged, but that it may also be a very good thing....

Catalogue: Research World 2009

Author: ESOMAR B.V.

October 1, 2009

Revue Française du Marketing (Octobre 2009)

La revue des définitions du marketing stratégique et de la stratégie marketing témoigne de plusieurs visions différentes, qui engendrent une confusion grandissante tant parmi leschercheurs que parmi les praticiens du...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

October 1, 2009