Resources Library by ANA

The new dialogue in the new world

This presentation will focus on a case study involving the use of a community platform on Facebook with youth, undertaken by Coca- Cola with tNS. Coca- Cola needed the youth to become partners in the decision-making process. But youth do not behave...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action

Authors: Sandeep Dutta, Shilpa Jain, Shashank Khattar

Companies: The Coca-Cola Company , KANTAR TNS Malaysia

November 8, 2012

Research in the mobile mindset

The 2012 is the year of mobile, and many great market research attempts at integrating mobile in the toolbox have been made. So far, however, there are a couple of dimensions missing in the discussion. this presentation will describe: 1) the benefits...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research

Authors: Elias Veris, Annelies Verhaeghe

Company: InSites Consulting

November 6, 2012

DigiAsia

For youth marketers like Pepsi, social media is a potent tool to keep abreast of changing youth values, expressions and aspirations. While marketers realize the growing importance of tapping into youth conversations in channels outside of qualitative...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research

Authors: Rakesh Kumar, Madhumita Chakraborty

Companies: PepsiCo, KANTAR TNS Malaysia

November 6, 2012

Fishbowl

The central eastern European region is embracing the new innovations with two different speeds: on the one hand the region we are adopting the new technologies. On the other hand, there is still a need for traditional methods.This session aims to...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Author: Annelies Verhaeghe

Company: InSites Consulting

June 15, 2012

Research World (January-February 2012)

In this issue we look at how the digital revolution is transforming the market place and what marketers and market researchers can do to manage the data explosion.

Catalogue: Research World 2012

Author: ESOMAR B.V.

February 15, 2012

Crowd interpretation

Research is becoming increasingly a commodity. We see a trend towards DIY research on the client side. Researchers are no longer in the business of data collection or analysis only. The researcher of the future needs to be an insight generator and...

Catalogue: Congress 2011: Impact

Authors: Peter Claes, Gigi Ilustre, Niels Schillewaert, Annelies Verhaeghe

Company: InSites Consulting

September 18, 2011

Research World (January/February 2011)

In this issue we look at the new consumer insights and the implications of non-rational behaviour.

Catalogue: Research World 2011

Author: ESOMAR B.V.

February 15, 2011

Research World (November-December 2010)

In this issue we look at the role of innovation in market research and new ways to explain the consumer story.

Catalogue: Research World 2010

Author: ESOMAR B.V.

December 15, 2010

How fans become future shapers of an ice-cream brand

Stimulated by the rise of social media, 'conversational marketing' techniques have gained tremendous importance - a paradigm shift in the way we think about marketing and marketing communications. The empowered consumer now has the power to market a...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts

Authors: Tom De Ruyck, Stephan Ludwig, Martijn van Kesteren, Niels Schillewaert

Companies: InSites Consulting, Unilever

November 18, 2010