Resources Library by ANA

Nudging Digital Shoppers into the Future

In this paper, we explore innovative strategies that leverage behavioural science and e-commerce brand assets, comparing Chinese and western approaches. Our objective is to equip readers with actionable insights drawn from real world FMCG (fast...

Catalogue: Asia Pacific 2024

Authors: Sophie Mahe, Thomas Clavreul, Richard Bordenave, Amalina Hamdan

Companies: BVA Group, Caike

November 19, 2024

Virtual Reality, Real Impact

As I put on the VR headset, I find myself in a sleek, modern building. The bric logo catches my eye immediately, its teal letters popping against the crisp white walls. That is the company that invited me, I must be in the right place. A woman...

Catalogue: Asia Pacific 2024

Authors: Barbara du Perron, Ewoud van Bennekom

Companies: bric, Specialized

November 19, 2024

Riding the K-Wave

Korean entertainment (K-Wave) is surging in popularity worldwide, especially in Asian markets (Ju, 2010; Messerlin & Shin, 2013; Nam, 2013; Parc & Moon, 2013), prompting major media houses and content producers to invest in Korean content and...

Catalogue: Asia Pacific 2024

Authors: Alex Chen, Bipin Mundhwa, Julius Ng, Pranav Haldar

Company: Mediacorp

November 19, 2024

Embeding GenAI

Catalogue: Congress 2024

Author: Elaine Rodrigo

Company: Reckitt Benckiser

October 15, 2024

Back to the Future

Predicting the future for a horizon that spans beyond 10 years is a complex and uncertain task, especially in volatile times when the world is facing unprecedented challenges such as climate change, geopolitical tensions and social unrest. In this...

Catalogue: Congress 2024

Authors: Javier Camino, Giles Hedger, Laura Hurst, Mitali Menda, Benjamin Lickfett, Guy Middleton, James Randall, Harry Rokison, Alberto Romano, Mark Sandys

October 1, 2024

Back to the Future

Predicting the future for a horizon that spans beyond 10 years is a complex and uncertain task, especially in volatile times when the world is facing unprecedented challenges such as climate change, geopolitical tensions and social unrest. In this...

Catalogue: Congress 2024

Authors: Javier Camino, Giles Hedger, Laura Hurst, Mitali Menda, Benjamin Lickfett, Guy Middleton, James Randall, Harry Rokison, Alberto Romano, Mark Sandys

October 1, 2024

Client Conversations

Following the CLICK (client only) discussions held during the Congress, Liubov Ruchinskaya and Elaine Rodrigo take to the stage to share some of the headlines.

Catalogue: Congress 2024

Author:

October 1, 2024

Back to the Future

Predicting the future for a horizon that spans beyond 10 years is a complex and uncertain task, especially in volatile times when the world is facing unprecedented challenges such as climate change, geopolitical tensions and social unrest. In this...

Catalogue: Congress 2024

Authors: Javier Camino, Giles Hedger, Laura Hurst, Mitali Menda, Benjamin Lickfett, Guy Middleton, James Randall, Harry Rokison, Alberto Romano, Mark Sandys

October 1, 2024

Closing and Awards

Includes the announcement of the winners for: Best Congress Paper Award 2024Peter Cooper Award for Qualitative Excellence 2024Best Paper of the Year Award 2024

Catalogue: Congress 2024

Author:

October 1, 2024