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Research papers

Calculating the eROI for pharmaceutical websites

This paper seeks to provide some evidence on the return on investment of a website (e-ROI) using a longitudinal web survey methodology.Using data from 459 respondents, the results show that almost two out of three site visitors consult a doctor after...

Catalogue: Global Healthcare 2006
Authors: Christophe Vergult, Fonny Schenck, Niels Schillewaert
February 6, 2006
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Citation

Vergult, Schenck and Schillewaert (2006a, February 06). Calculating the eROI for pharmaceutical websites. ANA - ESOMAR. Retrieved December 26, 2025, from


https://ana.esomar.org/documents/calculating-the-eroi-for-pharmaceutical-websites


Research papers

Taking the cost out of R&D and researching again

As consumer healthcare costs escalate, the pharmaceutical industry continues to lose consumer trust. Pharmaceutical companies can reduce consumers drug costs as a route to improving the industry's image by reducing prices and thereby profits; or...

Catalogue: Global Healthcare 2006
Author: Bob Leitman
February 6, 2006
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Citation

Leitman, B. (2006a, February 06). Taking the cost out of R&D and researching again. ANA - ESOMAR. Retrieved December 26, 2025, from


https://ana.esomar.org/documents/taking-the-cost-out-of-r-d-and-researching-again


Research papers

Piloting the storm

The threat of being permanently tagged as a model of social irresponsibility haunts the pharmaceutical industry in emerging markets like Brazil.For different reasons the conditions to put the performance of the industry at center-stage are gradually...

Catalogue: Global Healthcare 2006
Author: Fabián Echegaray
Company: Market Analysis
February 6, 2006
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Citation

Echegaray, F. (2006a, February 06). Piloting the storm. ANA - ESOMAR. Retrieved December 26, 2025, from


https://ana.esomar.org/documents/piloting-the-storm


Magazines

Research World (February 2006)

Market research has also been transformed and has accelerated, especially online. As a medium for collecting data, the Internet undeniably offers a number of advantages -in addition to speed, it also helps to bridge distances bringing proximity....

Catalogue: Research World 2006
Author: ESOMAR B.V.
February 1, 2006
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Citation

B.V., E. (2006a, February 01). Research World (February 2006). ANA - ESOMAR. Retrieved December 26, 2025, from


https://ana.esomar.org/documents/research-world-february-2006-


Magazines

Revue Française du Marketing (Février 2006)

Ce numéro de votre Revue ne comporte que des analyses variées d'origine académique, avec toujours plusieurs auteurs associés, dans deux cas desenseignantes-chercheuses, dans deux cas leurs collègues masculins:nous atteignons une...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
February 1, 2006
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Citation

, A. (2006a, February 01). Revue Française du Marketing (Février 2006). ANA - ESOMAR. Retrieved December 26, 2025, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-f-vrier-2006-


Magazines

Research World (January 2006)

In this respect, one could say that the main purpose of modern market research is also in fact to develop pronouncements for governments and business about what will happen in the future. Providing insights into markets and the motivation of...

Catalogue: Research World 2006
Author: ESOMAR B.V.
January 1, 2006
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Citation

B.V., E. (2006a, January 01). Research World (January 2006). ANA - ESOMAR. Retrieved December 26, 2025, from


https://ana.esomar.org/documents/research-world-january-2006-


Magazines

Research World (December 2005)

Will the profession be able to attract and retain qualified talent in the future? Until recently, a career in market research meant for many people a lifetime’s employment. This is less true for research clients, but this was definitely the case...

Catalogue: Research World 2005
Author: ESOMAR B.V.
December 1, 2005
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Citation

B.V., E. (2005a, December 01). Research World (December 2005). ANA - ESOMAR. Retrieved December 26, 2025, from


https://ana.esomar.org/documents/research-world-december-2005-


Magazines

Revue Française du Marketing (Décembre 2005)

Ce numéro de la Revue Française du Marketing se propose de faire le point sur lesrécentes recherches françaises dédiées à l'analyse et à l'explication ducomportement de l'internaute. Les cinq contributions du présent...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
December 1, 2005
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Citation

, A. (2005a, December 01). Revue Française du Marketing (Décembre 2005). ANA - ESOMAR. Retrieved December 26, 2025, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-d-cembre-2005-


Research papers

Striking gold in the qualitative mine

This presentation proposes a three-step model to understanding the consumer's world beyond the category. It proposes this more sophisticated approach generates more meaningful and powerful insights for the client.Critical to the model is the...

Catalogue: Consumer Insights 2005
Authors: Jem Wallis, Vanessa Briese
November 15, 2005
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Citation

Wallis and Briese (2005a, November 15). Striking gold in the qualitative mine. ANA - ESOMAR. Retrieved December 26, 2025, from


https://ana.esomar.org/documents/striking-gold-in-the-qualitative-mine