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Calculating the eROI for pharmaceutical websites

Date of publication: February 6, 2006

Catalogue: Global Healthcare 2006

Authors: Christophe Vergult, Fonny Schenck, Niels Schillewaert

Abstract:

This paper seeks to provide some evidence on the return on investment of a website (e-ROI) using a longitudinal web survey methodology. Using data from 459 respondents, the results show that almost two out of three site visitors consult a doctor after visiting the portal. The analyses also indicate that the general disease portal generates an eROI between 620% and 366%. Practical implications of these findings are discussed.

Christophe Vergult

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Fonny Schenck

Author

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Niels Schillewaert

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Vergult, Schenck and Schillewaert (2006a, February 06). Calculating the eROI for pharmaceutical websites. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumer-versus-pharmaceutical-research