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Webinars
The 2021 global consumer: Spotlight on satisfaction and confidence
Who is the 2021 consumer? We looked at consumer satisfaction and confidence to segment our audience and understand what's in store in 2021. Five key segments emerged:- Very Pessimistic- Cautious- Unsatisfied Spender- Satisfied Spender- Very...
Catalogue: Webinars 2021
Author: Richie Heron
Company: Toluna
April 1, 2021
Webinars
Intelligence 360: Solicited + unsolicited customer opinion
Over the last several years, a great deal has changed in terms of the types of data available for analysis; the sources for such data, the ways in which researchers acquire and analyze it, the technologies used, the industry players, and the...
Catalogue: Webinars 2021
Authors: Michalis Michael, Jeffrey Henning
February 17, 2021
Research reports
Users & Buyers Global Insights Study 2020
The motto 'the customer is always right' is a phrase pioneered by Harry GordonSelfridge, John Wanamaker and Marshall Field in the early 1900's. These men weresuccessful retailers who learned early in their careers that the success of their...
Catalogue: ESOMAR Publications
Author: Ray Poynter
December 31, 2020
Webinars
The future of polling after 2020
The panelists will cover a number of areas regarding polling and the U.S. Election, including the following: - How the evidence explains what actually happened in this US election;- How criticisms of US pre-election polls have raised questions...
Catalogue: Webinars 2020
Authors: Kathy Frankovic, Clifford Alexander Young, Jennifer Agiesta, Jean-Marc Leger, Courtney Kennedy, Robert Y. Shapiro
December 16, 2020
Webinars
Understanding Agile Research
Agile Research is a term that seems to be back in the spotlight this year-and it's no surprise! That's right: Agile Research was a much talked about the approach that began picking up steam nearly a decade ago, and faded back out before the world was...
Catalogue: Webinars 2020
Author: Nikki Lavoie
Company: MindSpark Research International
November 19, 2020
Research papers
Giving voice to the voiceless
This paper looks at AI-powered voice surveys as an alternative survey format for commercial research. Specifically, the paper is looking at whether this type of alternative format can be more effective at capturing a broader more inclusive spectrum...
Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Violet Lazarevic, Anne-Marie Moir, Jonathan Prosser
Companies: Telstra, Lewers Research
November 2, 2020
Videos
Applying AI to real shopper behaviour in real stores
Measure ROI of shelf and off location conversions: a Ferrero case study. It's all about Chocolate!
Catalogue: Asia Pacific 2020 - Insights Festival
Author: Simon Ford
Company: Shopper Intelligence
November 2, 2020
Research papers
