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Research papers
Feeling Our Way: Meaningfully Deciphering Feelings to Unlock Creativity
Research backgroundOur decisions are emotionally-driven. Emotion, whether understanding or evoking it, is vital to moving people, culture, markets and brands. We know that entertaining or confronting communications campaigns move people at scale, but...
Catalogue: Asia Pacific 2024
Authors: Matt Pearce, Colleen Ryan
Companies: DDB Group, TRA
November 19, 2024
Research papers
Takes AI to Understand AI
Artificial intelligence (AI) is not just a technological advancement; it?s a paradigm shift redefining how we live, work and interact. From simplifying daily tasks to revolutionising industries, AI's potential seems limitless. However, this rapid AI...
Catalogue: Asia Pacific 2024
Authors: Johan Pangaribuan, Justine Clements, Dianne Capuz, Vorasaya Suvanatap, Cheryl Ganesan-Lim
Companies: Samsung Electronics, Samsung
November 19, 2024
Research papers
Staying Ahead with Tomorrow's Human Insight
In the dynamic and fast-evolving oral care landscape of APAC, where innovation is continuously driven by advancements in AI and synthetic data, the future of product development hinges on a deep, continuous connection with consumers. In a world...
Catalogue: Asia Pacific 2024
Authors: Jessica Xu, Daniel Teixeira
Companies: Colgate-Palmolive, Human8
November 19, 2024
Research papers
Tomorrow's Research Fuelled Today
In today's fast-paced, data-driven world, brands face the challenge of making sense of vast amounts of information to stay relevant and connected with their audiences. The integration of artificial intelligence (AI) into market research is not just a...
Catalogue: Asia Pacific 2024
Authors: Gayatri Srikant, Rivesh Misra
Companies: Toluna-MetrixLab, The Coca-Cola Company
November 19, 2024
Research papers
Is There Bang for Half the Cost? Exploring the Utility of Multilingual Qualitative AI Moderation
Clever Kevin is MDIs cape-wearing Koala who is also an AI qualitative moderator. Clever Kevin aims to make qualitative research more attainable for a broader range of projects, bringing rich qualitative insights into more business decisions, by...
Catalogue: Asia Pacific 2024
Authors: Fiona Buchanan, Imran Khan
Companies: Kellogg Company (Kellanova), MDI
November 19, 2024
Videos
Green Money
Sustainability is becoming the new global currency that provides binding fundamental principles guiding the banking industry toward a long-term viability and societal impact. Banks are increasingly integrating environmental, social and governance...
Catalogue: Congress 2024
Authors: Lester Sualog, Beatrice Dy
October 1, 2024
Research papers
From Shelf to Sip: Uncovering a Winning Consumer Journey for Suntory Global Spirits? -196 Hard Seltzer
To capture consumer attention in the competitive ready-to-drink (RTD) alcoholic beverage space, products must stand out on the shelf and catch the consumer?s eye. However, that?s just the tip of the iceberg in this burgeoning category: in order to...
Catalogue: North America 2024 - Innovation
Authors: Shira Horn, Jenny Stephen
Companies: Suntory , AMC Global
July 5, 2024
Research papers
