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Research papers

Some consideration in the application of market research

It is usual in reviewing the applications of market research, to itemise each particular field of operation, to discuss the techniques employed under each heading, and to refer to possible developments. In this paper, I propose on the one hand to...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: David Godwin
June 15, 1959
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Citation

Godwin, D. (1959a, June 15). Some consideration in the application of market research. ANA - ESOMAR. Retrieved February 17, 2026, from


https://ana.esomar.org/documents/some-consideration-in-the-application-of-market-research


Research papers

Market research as a tool for prognosis

In order to get a maximum profit from market research it is necessary that the following steps should he carried out: 1. Formulation of a problem in terms amenable for market research? Asking for a high degree of commercial sophistication; 2....

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Bareld van der Meer
June 15, 1959
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Citation

van der Meer, B. (1959a, June 15). Market research as a tool for prognosis. ANA - ESOMAR. Retrieved February 17, 2026, from


https://ana.esomar.org/documents/market-research-as-a-tool-for-prognosis


Research papers

Forecasting on an international level (French)

It is possible to carry out international forecasting simply by summating forecasts carried out on a national level, just in the same way as one often forecasts at the level of one country by adding together the forecasts made for each region of the...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Yves Fournis
June 15, 1959
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Citation

Fournis, Y. (1959a, June 15). Forecasting on an international level (French). ANA - ESOMAR. Retrieved February 17, 2026, from


https://ana.esomar.org/documents/forecasting-on-an-international-level-french-


Research papers

Forecasting on an international level

It is possible to carry out international forecasting simply by summating forecasts carried out on a national level, just in the same way as one often forecasts at the level of one country by adding together the forecasts made for each region of the...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Yves Fournis
June 15, 1959
×

Citation

Fournis, Y. (1959a, June 15). Forecasting on an international level. ANA - ESOMAR. Retrieved February 17, 2026, from


https://ana.esomar.org/documents/forecasting-on-an-international-level


Research papers

Determining goals in research (French)

If you take even the most casual look at action research, probably two key things stand out about it. First, it usually proceeds with something of an experimental design; and, second, something of a cult has grown up about it. If you go into the...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Shirley A. Star
June 15, 1959
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Citation

Star, S. A. (1959a, June 15). Determining goals in research (French). ANA - ESOMAR. Retrieved February 17, 2026, from


https://ana.esomar.org/documents/determining-goals-in-research-french-


Research papers

Relating personality characteristics to purchasing

In the study I am going to describe, I intended to define the population according to these characteristics and relate their personality traits to purchasing behaviour. These characteristics should be viewed in the same light in which we currently...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: A. Koponem
June 15, 1959
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Citation

Koponem, A. (1959a, June 15). Relating personality characteristics to purchasing. ANA - ESOMAR. Retrieved February 17, 2026, from


https://ana.esomar.org/documents/relating-personality-characteristics-to-purchasing


Research papers

Operations research (French)

Operations Research, in two ways, has established the basis for a new universalism. For one thing, operations research is concerned with the entire system of an organisation or enterprise inclusive of all its executives and their functions secondly...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Friedrich Wendt
June 15, 1959
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Citation

Wendt, F. (1959a, June 15). Operations research (French). ANA - ESOMAR. Retrieved February 17, 2026, from


https://ana.esomar.org/documents/operations-research-french-


Research papers

Marketing research policy and programme

The function of a marketing research department is essentially: a tool for management. This means that such a department must assist the management in obtaining facts and insights necessary for ah efficient and long-range operation of the business....

Catalogue: ESOMAR Congress 1958
Author: Jan van Rees
June 15, 1958
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Citation

van Rees, J. (1958a, June 15). Marketing research policy and programme . ANA - ESOMAR. Retrieved February 17, 2026, from


https://ana.esomar.org/documents/marketing-research-policy-and-programme-


Research papers

Sampling or "movivation" (French)

Opinion surveys and market research have been developed thanks to their bases on two other sciences: philosophy, which helps in drawing up the questions to be asked, effectively, and ma- thematics which enables the opinions of a large body of people...

Catalogue: ESOMAR Congress 1958
Author: Pierre Lacoste
June 15, 1958
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Citation

Lacoste, P. (1958a, June 15). Sampling or "movivation" (French). ANA - ESOMAR. Retrieved February 17, 2026, from


https://ana.esomar.org/documents/sampling-or-movivation-french-