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Smith, S. (1971a, June 15). Comments on T. Nowak's and S. Smith's paper. ANA - ESOMAR. Retrieved January 28, 2023, from
https://ana.esomar.org/documents/comments-on-t-nowak-s-and-s-smith-s-paper
Nowak and Smith (1971a, June 15). Advertising works. ANA - ESOMAR. Retrieved January 28, 2023, from
https://ana.esomar.org/documents/advertising-works
Malinoski and Zeese (2002a, September 22). A brand with boundless energy . ANA - ESOMAR. Retrieved January 28, 2023, from
https://ana.esomar.org/documents/a-brand-with-boundless-energy-
Klitvad, E. (1994a, June 15). Re-engineered research program for print advertising on the B-T-B market. ANA - ESOMAR. Retrieved January 28, 2023, from
Treasure and Bates (1961a, June 15). Some aspects of research into the levels of attention paid to television programmes. ANA - ESOMAR. Retrieved January 28, 2023, from
Engel, B. (2004a, June 18). Pre-testing technological developments and their market introduction. ANA - ESOMAR. Retrieved January 28, 2023, from
Munzinger and Musiol (1988a, June 15). AD*VANTAGE/AC-T. ANA - ESOMAR. Retrieved January 28, 2023, from
https://ana.esomar.org/documents/ad-vantage-ac-t
Brown, D. (1966a, September 01). Test marketing. ANA - ESOMAR. Retrieved January 28, 2023, from
https://ana.esomar.org/documents/test-marketing
Jedrkiewicz and Zydel (2013a, March 17). Pop concert experiences. ANA - ESOMAR. Retrieved January 28, 2023, from
https://ana.esomar.org/documents/pop-concert-experiences