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Research papers
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Smith, S. (1971a, June 15). Comments on T. Nowak's and S. Smith's paper. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/comments-on-t-nowak-s-and-s-smith-s-paper


Research papers
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Nowak and Smith (1971a, June 15). Advertising works. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/advertising-works


Research papers
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Malinoski and Zeese (2002a, September 22). A brand with boundless energy . ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/a-brand-with-boundless-energy-


Research papers
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Klitvad, E. (1994a, June 15). Re-engineered research program for print advertising on the B-T-B market. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/re-engineered-research-program-for-print-advertising-on-the-b-t-b-market


Research papers
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Treasure and Bates (1961a, June 15). Some aspects of research into the levels of attention paid to television programmes. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/some-aspects-of-research-into-the-levels-of-attention-paid-to-television-programmes


Research papers

Pre-testing technological developments and their market introduction

because there was no real market for DVB-T: in May 2002, you could not buy set-top boxes for DVB-T, there were also no mobile TV devices and there was only DVB-T coverage in Berlin within a radius of about 2.5 km around Berlin...

Catalogue: ESOMAR/ARF WAM Conference 2004: Television
Author: Bernhard Engel
June 18, 2004
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Citation

Engel, B. (2004a, June 18). Pre-testing technological developments and their market introduction. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/pre-testing-technological-developments-and-their-market-introduction


Case studies
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Munzinger and Musiol (1988a, June 15). AD*VANTAGE/AC-T. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/ad-vantage-ac-t


Research papers
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Brown, D. (1966a, September 01). Test marketing. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/test-marketing


Research papers
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Jedrkiewicz and Zydel (2013a, March 17). Pop concert experiences. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/pop-concert-experiences