Resources Library by ANA

Marketing and research today (February 1991)

At the ESOMAR Congress in Monte Carlo the paper 'Developing a rounder tea' won the Award for thebest paper on New Product Development. The paper gives an unusually clearinsight into the way in which an aesthetic benefit can add to the...

Catalogue: Marketing and Research Today

Author: ESOMAR B.V.

February 1, 1991

High-tech and critical attitudes toward technology or the effect of ideology on markets

The following paper traces the development of the technological climate in the Federal Republic from the fifties to the threshold of the nineties with a view to social-philosophical and social-political factors. Not only will we be looking at the...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Author: Jochen Hansen

Company: Institut für Demoskopie Allensbach GmbH

September 1, 1990

Screening successful new products around the world

This paper presents the results of what we believe is the first such experiment to be publicly reported: simultaneously testing five actual new product concepts in four countries around the world. What makes this experiment unique is that since the...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Authors: Steven Jagger, Robert J. Wilk, Jeffrey L. Pope, Pablo Jose Rivera

September 1, 1990

Maybe Europeans do exist?

The paper based on the premise that there is a growing interest in international qualitative approaches, examines the potential values and dangers in the conduct of pan-European qualitative research. A study conducted by the IRIS (International...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Authors: Lucienne Hellebosch, Caroline Lioret

September 1, 1990

What are a brand's values to the consumer and do they cross frontiers?

The paper presents a new hypothesis about how people perceive and relate to branded goods and services. It also describes some recent research that demonstrates how this hypothesis translates into reality. The findings are particularly relevant to...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Author: Christine Restall

September 1, 1990

Examining the communication properties of interlinked print and television advertisements

This paper describes a second UK project designed to extend our understanding of how print advertisements and television commercials interact with each other, in communication terms. A previous study along the same lines was the subject of a paper...

Catalogue: Seminar 1990: The Quality Of Media Information

Author: Alan Smith

June 15, 1990

ARF model for evaluating media

More relevant and more realistic measures of media performance are now within our grasp. We must open our minds and we must open our pocketbooks to realise the benefits these data offer for more efficient and more effective advertising campaigns....

Catalogue: ARF Guidelines Handbook

Author: ARF (Advertising Research Foundation) B.V.

June 15, 1990

Socio-cultural trends and how they affect the public's reactions to art museums

Studies conducted by COFREMCA about the frequenting of 3 big museums (Musee d'Orsay in Paris, Modern and Contemporary Art Museum of Saint Etienne and the Fontainebleau Castle) prove that the dynamics of socio- cultural change are carrier of a demand...

Catalogue: Seminar 1990: Research And Marketing For The Arts

Author: Benoit Roederer

June 15, 1990

Guruism to globalism?

How does the research buyer gauge the value of alternative qualitative proposals - that is, value in the broadest possible sense of input to the marketing process within the client company? The researcher/research company who has enjoyed previous...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?

Authors: Roger Jupp, Robin Challis

June 15, 1990