Abstract:

Studies conducted by COFREMCA about the frequenting of 3 big museums (Musee d'Orsay in Paris, Modern and Contemporary Art Museum of Saint Etienne and the Fontainebleau Castle) prove that the dynamics of socio- cultural change are carrier of a demand increase in cultural properties. At the same time, the mentalities evolution requires an adjustment of the museum supply : - Development of varied and opened pedagogies about the context of art creation work, - search for more emotional, more personalised, riskier and short-lived presentations, - open-mindedness of museums onto the contemporary practices of consumer and information, - supply of independent visits or group visits, - search for psychological and physical comfort. Objective: Total quality.