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Research papers

Finding the cube route

The paper outlines the case history of Knorr seasoning cubes in Nigeria, from initial identification of an opportunity through mix development to brand launch. It examines the contribution of research, in pinpointing and evaluating possibilities,...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: David N. Aldridge, Arthur J. Shore, Michael Willey
June 15, 1983
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Citation

Aldridge, Shore and Willey (1983a, June 15). Finding the cube route. ANA - ESOMAR. Retrieved March 28, 2026, from


https://ana.esomar.org/documents/finding-the-cube-route


Research papers

Predicting the sales potential of new products

The paper reviews the applicability of the main market research methods which predict the sales potential of new products in fast-moving consumer goods markets. In particular, it examines a class of techniques - Simulated Test Markets - usage of...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: Simon Godfrey, Jon Wilkinson
June 15, 1983
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Citation

Godfrey and Wilkinson (1983a, June 15). Predicting the sales potential of new products. ANA - ESOMAR. Retrieved March 28, 2026, from


https://ana.esomar.org/documents/predicting-the-sales-potential-of-new-products


Research papers

External communication and internal communications

To illustrate what I mean here, let us take as an example the advertising campaign, entitled "The Bank of the Future, Your Future Bank,” conducted by Credit Lyonnais over the last six months. An advertising campaign was thus the first step, not...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Bernard Normand
June 15, 1982
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Citation

Normand, B. (1982a, June 15). External communication and internal communications. ANA - ESOMAR. Retrieved March 28, 2026, from


https://ana.esomar.org/documents/external-communication-and-internal-communications


Research papers

Prediction in the labour market

The Austrian Labour Market Administration (which is part of the Ministry for Social Affairs) is legally obliged to procure an annual prediction of the manpower demand and supply for the following year. This Labour Market Forecast is dis- cussed in...

Catalogue: Papers 1982: Social Research And Prediction
Author: Ernst Gehmacher
June 15, 1982
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Citation

Gehmacher, E. (1982a, June 15). Prediction in the labour market. ANA - ESOMAR. Retrieved March 28, 2026, from


https://ana.esomar.org/documents/prediction-in-the-labour-market


Research papers

Information display boards (IDB)

Information Display methodology is a laboratory procedure which consists in presenting subjects with an array of product information and permitting them to acquire as much or as little information as they wish, before, arriving at a purchase decision...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Bernard Dubois
June 15, 1982
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Citation

Dubois, B. (1982a, June 15). Information display boards (IDB). ANA - ESOMAR. Retrieved March 28, 2026, from


https://ana.esomar.org/documents/information-display-boards-idb-


Research papers

Present and future trends concerning residential property in the Federal Republic of Germany in view of the public attitude towards saving and financing

Undoubtedly the housing and construction financing industry is an important segment of the national economy. Against the background of the sociological and economic changes taking place in the society of the Federal Republic in the 80s, manifold...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Rudiger Wiechers
June 15, 1982
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Citation

Wiechers, R. (1982a, June 15). Present and future trends concerning residential property in the Federal Republic of Germany in view of the public attitude towards saving and financing. ANA - ESOMAR. Retrieved March 28, 2026, from


https://ana.esomar.org/documents/present-and-future-trends-concerning-residential-property-in-the-federal-republic-of-germany-in-view-of-the-public-attitude-towards-saving-and-financing


Research papers

Methodological experiments of measuring the coverage of daily newspapers

The prime consideration of this paper is a methodological experiment, carried out by Media Markt Analysen, Frankfurt, in the autumn of 1981 which was aimed to check the measurement of the coverage of BILD and regional daily newspapers. Starting point...

Catalogue: Seminar 1982: Improving Media Research
Authors: Eva Maria Hess, Otmar Ernst
June 15, 1982
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Citation

Hess and Ernst (1982a, June 15). Methodological experiments of measuring the coverage of daily newspapers. ANA - ESOMAR. Retrieved March 28, 2026, from


https://ana.esomar.org/documents/methodological-experiments-of-measuring-the-coverage-of-daily-newspapers


Research papers

Models of the effects of advertising

An aggregate, numerical model is proposed to assess the effects of advertising. It is intended as an aid to advertisers and to an advertising agency. The main decisions it assists are about the size and allocation over time of the advertising budget,...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Simon Broadbent
June 15, 1982
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Citation

Broadbent, S. (1982a, June 15). Models of the effects of advertising. ANA - ESOMAR. Retrieved March 28, 2026, from


https://ana.esomar.org/documents/models-of-the-effects-of-advertising


Research papers

Banking communication

The nationalization of credit, currently being carried out in France is an extreme example of this type of "disturbance". It is therefore entirely appropriate to examine the main aspects of the effect this political decision has had on banking...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Paul Danloy
June 15, 1982
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Citation

Danloy, P. (1982a, June 15). Banking communication. ANA - ESOMAR. Retrieved March 28, 2026, from


https://ana.esomar.org/documents/banking-communication