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Research papers
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Citation

Ernst, O. (1984a, April 11). Summing up. ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/summing-up-2466


Research papers
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Citation

Aisa and Pogliana (1983a, November 23). The role of the readers of Panorama and Grazia in the interpersonal communication process . ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/the-role-of-the-readers-of-panorama-and-grazia-in-the-interpersonal-communication-process-


Research papers

Using editorial research to build the circulation of glamour magazine

The paper details the many ways in which GLAMOUR, a major consumer women's magazine in the United States, has used editorial research over a period of the last fifteen years in order to build its circulation, especially its single copy sales.

Catalogue: Seminar 1983: Publishing A Better Product
Author: Ruth Whitney
November 23, 1983
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Citation

Whitney, R. (1983a, November 23). Using editorial research to build the circulation of glamour magazine. ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/using-editorial-research-to-build-the-circulation-of-glamour-magazine


Research papers

Simulated test markets

This paper starts from the premise that the Simulated Test Markets (STMs) now being used in Europe have an impressive track record in terms of the validity of the predictions they make regarding the future success of new products. The techniques that...

Catalogue: Seminar 1983: New Product Development
Authors: Stafford Crossman, Peter J. Hayes
November 2, 1983
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Citation

Crossman and Hayes (1983a, November 02). Simulated test markets. ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/simulated-test-markets


Research papers

Family decision making and information processing

The purpose of this paper is to analyze information processing mechanisms as they operate in multi-member (household) decision making units. Based on 400 Information Display Board (IDB) experiments conducted separately with husbands and wives in...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Bernard Dubois
June 15, 1983
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Citation

Dubois, B. (1983a, June 15). Family decision making and information processing. ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/family-decision-making-and-information-processing


Research papers

The patient's input

A number of changes in society, technology and the way people use health care facilities, are leading to a greater recognition of the strong influence patient decision making can have on the fortunes of the industry. Examples are quoted to illustrate...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Author: Philip D. Barnard
June 15, 1983
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Citation

Barnard, P. D. (1983a, June 15). The patient's input. ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/the-patient-s-input


Research papers

Using cumulative pretest experiences to improve the effectiveness of radio commercials

The work reported here is based on a pretesting procedure developed by Radio Recall Research of Homdel, New Jersey, U.S.A. and analyzed by Drs. Sard and Sewall, Over the years pretested radio commercials have been classified on a wide variety of...

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?
Authors: Dan Sarel, Murphy Sewall
June 15, 1983
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Citation

Sarel and Sewall (1983a, June 15). Using cumulative pretest experiences to improve the effectiveness of radio commercials. ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/using-cumulative-pretest-experiences-to-improve-the-effectiveness-of-radio-commercials


Research papers

Measuring the effects of investment in rail services

This paper describes a major study of two rail investments in Glasgow. The main results are presented with commentary on their relevance to the evaluation of similar investments and the lessons for the decision making process that can be learned from...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: John Wicks
June 15, 1983
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Citation

Wicks, J. (1983a, June 15). Measuring the effects of investment in rail services. ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/measuring-the-effects-of-investment-in-rail-services


Case studies

Strategic planning and visual communications

The paper seeks to demonstrate that research continues to play an important role in the development, execution, and refinement of marketing strategies made manifest through visual communication. Interest in such research appears to be growing, not...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Marlyn (Mim) Ryan
June 15, 1983
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Citation

Ryan, M. (. (1983a, June 15). Strategic planning and visual communications. ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/strategic-planning-and-visual-communications