Resources Library by ANA

Clustering by product usage

Segmentation is one of several multivariate analysis methods which can be applied to market research data; it can be carried out in several ways. This paper discusses briefly some of the possible techniques. The purposes of segmentation which we have...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Authors: Simon Broadbent, Susanna Segnit

September 1, 1974

Marketing research

The concept of marketing research is essentially dynamic and the need for its application arises primarily because of the changing socio-economic patterns and life-styles. It would be timely to review the extent to which marketing research, as an aid...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Author: Manendra Mohan

September 1, 1974

Qualitative research on Black Magic press advertising

The research was required in order to: 1. To establish reactions amongst all classesto the idea of the campaign as a whole, incolor and black and white, and theprobability of it appearing in 'up' and'down' class media; 2. To look specifically at the...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

May 1, 1974

Report on consumer attitudes to financial institutions

The Agency is preparing an advertising campaign for1974 for Security Trust which will involve reference toand descriptions of financial services, particularlybanking and personal loans. As this is a highly sensitivearea, it is critical that the...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

January 2, 1974

Beecham's powders + hot lemon

Recent qualitative research into the Beecham's Powderrange indicated that Beecham's Powders + HotLemon could benefit from a more cohesive and integrated packdesign. The present research was designed to evaluate three newpack designs.Each of these...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

October 15, 1973

Problems of quota definition for non-random surveys

The first part of this paper attempts to enumerate the problems which face the sampling practitioner when he has to select the criteria typifying non-random populations samples. His choice is made in the light of the aims of the survey concerned and...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design

Author: Marc Deroo

Company: KANTAR TNS Malaysia

October 1, 1973

Barclay's 73

Charles Barker Advertising Ltd . have been exploringthe potential for 1973 press advertising. Theadvertising objectives were understood to be: 1. To generate awareness of Barclays innoticeable and memorable ways;2. To establish themes or a unified...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

September 16, 1973

Research to aid in establishing the effect of information programs to change social behaviour with special reference to road safety campaigns

This paper examines the problem of using advertising methods such as T.V. commercials to alter behaviour in non-commercial fields, i.e. in public safety programs such as motor car seat belt usage.

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: James Thayer

September 1, 1973

Whitebread Super Premium Pale Ale name and pack concept testing

The concept researched is intended to be a premium beer,selling in its own right as a special (occasional) brew inthe 30-40p price range, to be respected by beer drinkersand adding prestige generally to Whitbread products. The objectives of the...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

July 31, 1973