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Research to aid in establishing the effect of information programs to change social behaviour with special reference to road safety campaigns

Date of publication: September 1, 1973

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: James Thayer

Abstract:

This paper examines the problem of using advertising methods such as T.V. commercials to alter behaviour in non-commercial fields, i.e. in public safety programs such as motor car seat belt usage.

James Thayer

Author

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Research Papers

Communicating road safety procedures to children

Catalogue: Seminar 1980: Children And Young People

Authors: Stephen Ellis, Ned Scott

Company: Ogilvy

June 15, 1980

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Citation

Ellis and Scott (1980a, June 15). Communicating road safety procedures to children. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/communicating-road-safety-procedures-to-children


Research Papers

The application of research in the planning and evaluation of road safety publicity

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Authors: Gerry E. Levens, Emer Rodnight

 

September 1, 1973

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Citation

Levens and Rodnight (1973a, September 01). The application of research in the planning and evaluation of road safety publicity. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/the-application-of-research-in-the-planning-and-evaluation-of-road-safety-publicity


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Semiotics of behaviour change

Catalogue: Congress 2010: The Changing Face Of Market Research

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Sood and Pulman-Jones (2010a, September 15). Semiotics of behaviour change. ANA - ESOMAR. Retrieved June 24, 2025, from


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Citation

Thayer, J. (1973a, September 01). Research to aid in establishing the effect of information programs to change social behaviour with special reference to road safety campaigns. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/semiotics-of-behaviour-change