Research to aid in establishing the effect of information programs to change social behaviour with special reference to road safety campaigns

Author: James Thayer


This paper examines the problem of using advertising methods such as T.V. commercials to alter behaviour in non-commercial fields, i.e. in public safety programs such as motor car seat belt usage.

James Thayer


This is a long description of some author details.

Research Papers

Research Papers

Research Papers

  • PDF
  • This could also be of interest