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Research to aid in establishing the effect of information programs to change social behaviour with special reference to road safety campaigns

Date of publication: September 1, 1973

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: James Thayer

Abstract:

This paper examines the problem of using advertising methods such as T.V. commercials to alter behaviour in non-commercial fields, i.e. in public safety programs such as motor car seat belt usage.

James Thayer

Author

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Citation

Thayer, J. (1973a, September 01). Research to aid in establishing the effect of information programs to change social behaviour with special reference to road safety campaigns. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/research-to-aid-in-establishing-the-effect-of-information-programs-to-change-social-behaviour-with-special-reference-to-road-safety-campaigns