Resources Library by ANA

The added value of a two year guarantee

This paper concentrates on two main areas - the positioning of a furniture retail store using the added value of a two year guarantee on all products and a suggested typology of shoppers. In 1975 it was decided to position the Morkels furniture...

Catalogue: Seminar 1989: Adding Value To Retail Offerings

Authors: John Rice, Derek Russell

June 15, 1989

Diamonds

The measurement of acquisition of jewellery containing new diamonds by consumers in the major jewellery markets worldwide forms a key part of the monitoring process undertaken by the CSO in order to plan the flow of rough diamonds from the producers...

Catalogue: ESOMAR Congress 1988

Authors: Rita Gallinari, Stephen Kelly

September 1, 1988

The contribution of consumer research to the development of an international advertising campaign: The man from del Monte

This paper describes the major contribution made by consumer research to the development and evaluation of an international advertising campaign which has now run successfully in nine countries. The research contribution covers both pre-testing and...

Catalogue: ESOMAR Congress 1988

Author: D. Jerry Lovatt

September 1, 1988

The European up-scale consumers...Ready to use the services of foreign banks

The opening of the European market in 1992 induces a lot of companies to wonder about the opportunities it would imply for them. Yet, in the assumption that these opportunities actually exist, they would be really available not only for them but also...

Catalogue: Seminar 1988: Research For Financial Services

Authors: Geneviève van Kesteren, Jacques Maringe

June 15, 1988

Linkages

The linkage approach offers the potential solution to the continuing challenge of better understanding the consumer; the ideal that we strive for -- the ability to identify, describe and track consumers at the individual level. The proliferation of...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research

Author: Lynn S. Whitton

Company: American Express Company

June 15, 1988

Turning data into information a new generation of integrated consumer research

The shape of the future of European market measurement research services is in the process of appraisal and change. Not least, this is because of the potential impact of technology driven services, originating in the U.S.A. Such services...

Catalogue: ESOMAR Congress 1987

Author: Bill Blyth

September 1, 1987

Tomorrow's panels are here today

In this paper we describe in detail the Australian panels which source the AGB BrandScan consumer purchasing information service. In describing these panels we give a flavour to the way in which the shape and nature of the BrandScan panels were...

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Authors: John Clemens, Jonathan Jephcott

June 15, 1987

Consumer typology in Saudi Arabia

The housewife in Saudi Arabia is an important consumer most notably because of the introduction within the last year of broad scale advertising on the national TV networks. This paper examines the beliefs, attitudes and lifestyle of this group and...

Catalogue: Seminar 1987: Research In Arab Countries

Author: Mike Jewell

June 15, 1987

Introduction

This section, as in earlier editions, concentrates on marketing research techniques. While the section is aimed principally at practitioners and students of market research, it may also prove useful to the market research user as a guide to the...

Catalogue: Consumer Market Research Handbook

Author: Robert M. Worcester

August 1, 1986