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Research papers

Winning the lottery!

We all love and use buzz words. Such as data driven marketing, big data and 360° customer insights. But what do they really mean? How do you put them in practice? The Belgian National Lottery put it all in action by blending different data...

Catalogue: Fusion 2019
Authors: Nicole Huyghe, Marthe Gruloos
Company: Boobook
November 10, 2019
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Citation

Huyghe and Gruloos (2019a, November 10). Winning the lottery!. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/winning-the-lottery-


Research papers

Rewarding the retail customer while generating extra revenue

The loyalty programme of Carrefour has been running for several years. It consists of giving loyalty points to card users when their basket has a specific spend value. Carrefour wanted to know until which point you can motivate the customer to spend...

Catalogue: Congress 2015: Revelations
Authors: Nicole Huyghe, Bart Vandenreijt
October 1, 2015
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Citation

Huyghe and Vandenreijt (2015a, October 01). Rewarding the retail customer while generating extra revenue. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/rewarding-the-retail-customer-while-generating-extra-revenue-8589