Abstract:
We all love and use buzz words. Such as data driven marketing, big data and 360° customer insights. But what do they really mean? How do you put them in practice? The Belgian National Lottery put it all in action by blending different data sources.
Videos
Winning the lottery!
Catalogue: Fusion 2019
Authors: Marthe Gruloos, Nicole Huyghe
Company: Boobook
November 10, 2019
Research Papers
Consumer attitudes and behaviours
Catalogue: Consumer Insights 2007
Authors: Julian Kenway, Jonathan Fletcher
Company: Illuminas
May 7, 2007
Research Papers
The ultimate wicked problem
Catalogue: Fusion 2019
Authors: Colleen Ryan, Jane O'Loughlin
Company: TRA
November 10, 2019
