Back

Winning the lottery!

Date of publication: November 10, 2019

Catalogue: Fusion 2019

Company:

Authors: Nicole Huyghe, Marthe Gruloos

Abstract:

We all love and use buzz words. Such as data driven marketing, big data and 360° customer insights. But what do they really mean? How do you put them in practice? The Belgian National Lottery put it all in action by blending different data sources.

Nicole Huyghe

Author

This is a long description of some author details.

Marthe Gruloos

Author

This is a long description of some author details.

Videos

Winning the lottery!

Catalogue: Fusion 2019

Authors: Marthe Gruloos, Nicole Huyghe

Company: Boobook

November 10, 2019

×

Citation

Gruloos and Huyghe (2019a, November 10). Winning the lottery!. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/winning-the-lottery--10851


Research Papers

Consumer attitudes and behaviours

Catalogue: Consumer Insights 2007

Authors: Julian Kenway, Jonathan Fletcher

Company: Illuminas

May 7, 2007

×

Citation

Kenway and Fletcher (2007a, May 07). Consumer attitudes and behaviours. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/consumer-attitudes-and-behaviours


Research Papers

The ultimate wicked problem

Catalogue: Fusion 2019

Authors: Colleen Ryan, Jane O'Loughlin

Company: TRA

November 10, 2019

×

Citation

Ryan and O'Loughlin (2019a, November 10). The ultimate wicked problem. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/the-ultimate-wicked-problem


  • PDF
  • This could also be of interest
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Huyghe and Gruloos (2019a, November 10). Winning the lottery!. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/the-ultimate-wicked-problem