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Videos

Navigating the Shadows: Managing the Grey Market Challenge

The grey market is a pervasive aspect of e-commerce shopping but is a highly sensitive topic. Brands are reticent to provide the exact details of the size of this problem, impacts on specific products in key markets, as well as their own proprietary...

Catalogue: Asia Pacific 2024
Authors: Joanne Foo, Renee Editha Mendoza
November 19, 2024
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Citation

Foo and Mendoza (2024a, November 19). Navigating the Shadows: Managing the Grey Market Challenge . ANA - ESOMAR. Retrieved January 14, 2025, from


https://ana.esomar.org/documents/navigating-the-shadows-managing-the-grey-market-challenge--12714


Videos

Nothing to Fear but Fear Itself

Mountain Dew is an iconic brand and one of the best-selling brands of carbonated soft drinks (CSD) in India. The brand is positioned on the concept of "courage" with the tagline Dar Ke Aage Jeet Hai (Beyond Fear Lies Victory), which has grown to...

Catalogue: Congress 2024
Authors: Ramasubramanian Narayanan, Shobha Prasad
October 1, 2024
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Citation

Narayanan and Prasad (2024a, October 01). Nothing to Fear but Fear Itself. ANA - ESOMAR. Retrieved January 14, 2025, from


https://ana.esomar.org/documents/nothing-to-fear-but-fear-itself-12633


Videos
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Citation

Kraft, Curtain and Curtin (2024a, October 01). Breaking Through Internal Innovation Barriers. ANA - ESOMAR. Retrieved January 14, 2025, from


https://ana.esomar.org/documents/breaking-through-internal-innovation-barriers


Videos

Audio Alchemy

Brands face numerous challenges to break through in today's growing and crowded audio streaming landscape. With this rise in audio consumption, it has become more difficult to produce ads that are captivating, memorable and improve demand. Each...

Catalogue: Congress 2024
Authors: Alyson Sprague, Morgan Evans, Aaron Reid, Cyrus H. McCandless
October 1, 2024
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Citation

Sprague, Evans, Reid and McCandless (2024a, October 01). Audio Alchemy. ANA - ESOMAR. Retrieved January 14, 2025, from


https://ana.esomar.org/documents/audio-alchemy-12554


Videos

Audio Alchemy

Brands face numerous challenges to break through in today's growing and crowded audio streaming landscape. With this rise in audio consumption, it has become more difficult to produce ads that are captivating, memorable and improve demand. Each...

Catalogue: Congress 2024
Authors: Alyson Sprague, Morgan Evans, Aaron Reid, Cyrus H. McCandless
October 1, 2024
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Citation

Sprague, Evans, Reid and McCandless (2024a, October 01). Audio Alchemy. ANA - ESOMAR. Retrieved January 14, 2025, from


https://ana.esomar.org/documents/audio-alchemy-12618


Videos
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Citation

Romaninuk, J. (2023a, October 05). Better Brand Tracking. ANA - ESOMAR. Retrieved January 14, 2025, from


https://ana.esomar.org/documents/better-brand-tracking


Videos
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Citation

(2022a, September 23). Decoding Meaning to Drive Brand Relevance. ANA - ESOMAR. Retrieved January 14, 2025, from


https://ana.esomar.org/documents/decoding-meaning-to-drive-brand-relevance