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Better Brand Tracking

Date of publication: October 5, 2023

Catalogue: Congress 2023

Company: Ehrenberg-Bass Institute of Marketing Science

Author: Jenni Romaninuk

Abstract:

Building Brand Tracking for the future

Jenni Romaninuk

Author

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Research Papers

Beyond brand tracking

Catalogue: Latin America 2014: Accelerating Growth

Authors: Gabriel Aleixo, Flavio Marcondes

 

April 4, 2014

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Citation

Aleixo and Marcondes (2014a, April 04). Beyond brand tracking. ANA - ESOMAR. Retrieved June 01, 2025, from


https://ana.esomar.org/documents/beyond-brand-tracking


Videos

The client talk show: Brand tracking revelations

Catalogue: Congress 2015: Revelations

Authors: Patricio Pagani, Alexis Vernon, Isabelle Herbert Collet, Reed Cundiff, Begonia Fafian

 

June 15, 2015

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Citation

Pagani, Vernon, Herbert Collet, Cundiff and Fafian (2015a, June 15). The client talk show: Brand tracking revelations. ANA - ESOMAR. Retrieved June 01, 2025, from


https://ana.esomar.org/documents/brand-tracking-revelations


Videos

Beyond brand tracking (Spanish)

Catalogue: Latin America 2014: Accelerating Growth

Authors: Gabriel Aleixo, Flavio Marcondes

 

June 15, 2014

×

Citation

Aleixo and Marcondes (2014a, June 15). Beyond brand tracking (Spanish). ANA - ESOMAR. Retrieved June 01, 2025, from


https://ana.esomar.org/documents/beyond-brand-tracking-spanish-


  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
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Citation

Romaninuk, J. (2023a, October 05). Better Brand Tracking. ANA - ESOMAR. Retrieved June 01, 2025, from


https://ana.esomar.org/documents/beyond-brand-tracking-spanish-