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Webinars

Foresight and Macro-Trends

What's it about? ?The real art of discovery consists not in finding new lands, but in seeing with new eyes.?Join Jessica Southard, Senior Insights Leader at MARS Incorporated, in this complimentary educational webinar about emerging...

Catalogue: Webinars 2022
Authors: Stephen Kraus, Jessica Southard
Companies: MRII, Mars Wrigley
September 30, 2022
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Citation

Kraus and Southard (2022a, September 30). Foresight and Macro-Trends. ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/foresight-and-macro-trends


Webinars

Transforming Trend Reporting and Foresight into Science

Nextatlas and Mondelez transformed foresight from best guess and periodic reports to real science accessible in real-time using Artificial Intelligence, Big Data from multiple social media sources, and precise algorithms.This helped Mondelez to make...

Catalogue: Webinars 2021
Authors: Mario Coletti, Serhiy Kalinovsky
Companies: iCoolhunt ? Nextatlas, Mondelez International
October 13, 2021
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Citation

Coletti and Kalinovsky (2021a, October 13). Transforming Trend Reporting and Foresight into Science. ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/transforming-trend-reporting-and-foresight-into-science


Webinars

The pollsters' survival kit in the world of Trump

We are now less than 100 days before U.S. voters go to the polls to decide whether to stick with Donald Trump for four more years or make a change and elect Joe Biden. In this webinar, five North American pollsters will share their views on where the...

Catalogue: Webinars 2020
Authors: Kathy Frankovic, Jean-Marc Leger, Clifford Alexander Young, Melissa Hermann, Chintan Turakhia, Jennifer Agiesta, Frank Graves
August 20, 2020
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Citation

Frankovic et al. (2020a, August 20). The pollsters' survival kit in the world of Trump. ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/the-pollsters-survival-kit-in-the-world-of-trump