Abstract:

What's it about?

 ?The real art of discovery consists not in finding new lands, but in seeing with new eyes.?

Join Jessica Southard, Senior Insights Leader at MARS Incorporated, in this complimentary educational webinar about emerging approaches to better predict future consumer behavior.

What's in it for me?

Jessica has spent her career synthesizing diverse sources of data into actionable insights. In this webinar, she?ll discuss moving from insights to foresight ? an emerging field that combines market research with futurism. She?ll cover how to:

• Blend insights from traditional market research with the study of shifting demographics, emerging lifestyle trends, and the social sciences (e.g., psychology, sociology, economics).
• Use ?futures thinking? to bridge the gap between tactical plans and long-range strategic thinking
• Evolve from thinking about individual ?trends? in isolation to a broader perspective recognizing that many trends are connected and quickly intersecting.
• Identify when small trends are likely to hit a tipping point and turn into transformative macro-trends

She?ll also address some of macro-trends poised to radically reshape consumer behavior, including wealth inequality, pandemic aftershocks, the growing importance of mental well-being, resource scarcity, the global aging population, and disruptive technologies.

Who is this for?

All those interested in understanding long-term strategic planning with foresight