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Research papers

Questionnaire design for the personal interview

This paper approaches designing of questionnaires for the personal interview from the point of view of attempting to illustrate ways in which the questionnaire designer can make the interviewer's task less difficult. It starts off by explaining why...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: J. M. Bowen
October 1, 1973

Research papers

Sources of error in the personal interview

This paper is concerned with the quality of the data derived from the personal interview. The possible sources of error at each stage of the interview are examined. Error arising from the selection of respondents by the interviewer, and from faulty...

Catalogue: The European Marketing Research Review 1972
Author: Joan Macfarlane Smith
June 15, 1972

Research papers

Assessment of customer profiles, attitudes and opinions

This paper sets out to describe ways in which the standard market research techniques of personal interview and self-completion questionnaire (both postal and personally distributed) can provide valuable data for operational and marketing management...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Marion E. Wertheim
June 15, 1972

Research papers

Can informant claims on product purchase made at an interview be used for media planning?

The purpose of the work upon which this paper is based was to examine the implications, for the immediate purposes of current media planning in the United Kingdom, of an important experiment reported to the ESOMAR-WAPOR Congress 1967. We owe a...

Catalogue: ESOMAR Congress 1968
Authors: Simon Broadbent, Peter B. Mooney
June 15, 1968

Research papers

A study illustrating that more effective recruiting programs can be developed on college campuses

The results of this study offer small comfort to companies who rely upon campus interviewers as a primary recruiting medium. By and large, they are not reaching the students in a meaningful way. There is a signal lack of communication between...

Catalogue: ESOMAR Congress 1968
Author: David North
June 15, 1968

Research papers

How accurately can product purchasing behaviour be measured by recall at single interview?

This paper reports some of the findings of an experimental study which Attwood Consumer Panel housewives in Great-Britain were interviewed (anonymously) on their purchasing behaviour in 12 consumer product fields being measured in the Panel diaries....

Catalogue: ESOMAR/WAPOR Congress 1967
Author: John Parfitt
August 1, 1967

Research papers

How corporate image research is used

Over the past decade or so, managements of American corporations have been making increased use of survey research to guide decisions in the building of company reputations that will facilitate the achievement of specific corporate objectives. This...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Joseph C. Bevis
August 1, 1967

Research papers

Integration of "industrial" and "consumer" marketing research

A small survey consisting of a total of 189 unstructured, personal interviews was carried out over a period of six months (September 1964 - February 1965) with manufacturers of industrial goods (at Board level and market researcher level), consumer...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Henk L. Bos
June 15, 1965

Research papers

Studies in readership

This study is of very much wider interest than the title might suggest. Although the study was in fact a critical investigation of the methods currently used in the National Readership Survey conducted in the United Kingdom by the Institute of...

Catalogue: ESOMAR Yearbook 1962-1963
Author: ESOMAR B.V.
August 1, 1963