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Can informant claims on product purchase made at an interview be used for media planning?

Date of publication: June 15, 1968

Catalogue: ESOMAR Congress 1968

Authors: Simon Broadbent, Peter B. Mooney

Abstract:

The purpose of the work upon which this paper is based was to examine the implications, for the immediate purposes of current media planning in the United Kingdom, of an important experiment reported to the ESOMAR-WAPOR Congress 1967. We owe a particular debt of gratitude to John Parfitt and to Attwood Statistics Limited, who prepared for us a special punch card pack based upon their original data. Without their interest and collaboration it would not have been possible to continue this investigation.

Simon Broadbent

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Peter B. Mooney

Author

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Broadbent and Mooney (1968a, June 15). Can informant claims on product purchase made at an interview be used for media planning?. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/media--scanner--planning