Abstract:

This paper is concerned with the quality of the data derived from the personal interview. The possible sources of error at each stage of the interview are examined. Error arising from the selection of respondents by the interviewer, and from faulty questionnaire construction are also included. Relevant research findings are discussed. Suggestions are made as to how error in the personal interview can be minimised. Finally a plea is made for more attention to be paid to the raising of fieldwork standards.