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Sources of error in the personal interview

Date of publication: June 15, 1972

Catalogue: The European Marketing Research Review 1972

Author: Joan Macfarlane Smith

Abstract:

This paper is concerned with the quality of the data derived from the personal interview. The possible sources of error at each stage of the interview are examined. Error arising from the selection of respondents by the interviewer, and from faulty questionnaire construction are also included. Relevant research findings are discussed. Suggestions are made as to how error in the personal interview can be minimised. Finally a plea is made for more attention to be paid to the raising of fieldwork standards.

Joan Macfarlane Smith

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Research Papers

What is interviewer bias?

Catalogue: ESOMAR/WAPOR Congress 1969

Author: Jacqueline Twigg

 

June 15, 1969

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Citation

Twigg, J. (1969a, June 15). What is interviewer bias?. ANA - ESOMAR. Retrieved February 06, 2023, from


https://ana.esomar.org/documents/what-is-interviewer-bias-


Research Papers

The role and influence of the interviewer

Catalogue: The European Marketing Research Review 1969

Author: P. Brandsma

 

August 1, 1969

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Citation

Brandsma, P. (1969a, August 01). The role and influence of the interviewer. ANA - ESOMAR. Retrieved February 06, 2023, from


https://ana.esomar.org/documents/the-role-and-influence-of-the-interviewer


Research Papers

The effect of computer-assisted interviewing on data quality

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology

Authors: D. De Leeuw, Joop J. Hox, Ger Snijkers

 

August 1, 1998

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Citation

De Leeuw, Hox and Snijkers (1998a, August 01). The effect of computer-assisted interviewing on data quality . ANA - ESOMAR. Retrieved February 06, 2023, from


https://ana.esomar.org/documents/the-effect-of-computer-assisted-interviewing-on-data-quality-


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Citation

Macfarlane Smith, J. (1972a, June 15). Sources of error in the personal interview. ANA - ESOMAR. Retrieved February 06, 2023, from


https://ana.esomar.org/documents/the-effect-of-computer-assisted-interviewing-on-data-quality-