Resources Library by ANA

Ethnic minorities

For reasons of clarity I limit the illustrations in this paper to culturally and linguistically different groups. The emphasis is on the comparison between the autocton Dutch and the Mediterranean group. Within the last population a distinction can...

Catalogue: Seminar 1986: Qualitative Methods Of Research

Author: Alfred E. Bronner

Company: Veldkamp Marktonderzoek

June 15, 1986

Guidelines on the use of qualitative techniques in cross-cultural research

A series of studies over a number of years has demonstrated convincingly that accurate measurement of cross-cultural attitudes and perceptions is possible. The success of the studies amongst a diversity of language and cultural groups was largely...

Catalogue: Seminar 1986: Qualitative Methods Of Research

Authors: Nesta Morris, Pat van der Reis

June 15, 1986

Strategic planning across Europe

Western Europe, viewed from overseas, appears to be a homogenous group of countries linked in harmonious union. Nine countries are linked, politically and economically through the European Economic Community and a further six through E.F.T.A. - The...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Authors: Roger Sargood, Malcom R. Mather

Company: Gallup International Association

June 15, 1983

Standardising advertising for the international market

Should advertising of various products and services be standardized in the international market, or are there too many cultural obstacles? Should gasoline or petrol products, a hand lotion, clothing, and other products be advertised in essentially...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Author: Steuart Henderson Britt

June 15, 1980

National value systems

Values are regarded as ordering principles for social action. This explains some of the scientific attention value problems have recently received. Is social change promoted by and linked to change in values? Are there both changeable and...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls

Author: Gerhard Schmidtchen

June 15, 1980

Actual problems of the migration for employment in Western Europe

Migratory workers and (increasingly) the members of their families who reside in the Federal Republic of Germany, have become a considerable social factor which does not always smoothly fit into the political, social and economic structures of the...

Catalogue: Seminar 1977: Social Research

Authors: Werner Brög, Michaela Voltenauer

December 1, 1977

New opportunities in magazine marketing

This paper represents a progress report on a continuing study of consumer magazines which is presently confined to Europe and America, but which is planned to cover other continents in the longer term. The philosophy behind the study is one that...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry

Author: Michael Bird

December 1, 1976

Market research applied to overseas markets

Overseas market research gradually came into being as a result of the need felt by export companies to obtain the kind of accurate information about their existing markets that was vital if they were to formulate any serious marketing policy. The...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: Claire Donaud, John Kedzierski, Anne Bottier

Company: Unilever

June 15, 1976

Market research applied to overseas markets (French)

Overseas market research gradually came into being as a result of the need felt by export companies to obtain the kind of accurate information about their existing markets that was vital if they were to formulate any serious marketing policy. The...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: Claire Donaud, John Kedzierski, Anne Bottier

Company: Unilever

June 15, 1976