Abstract:
A series of studies over a number of years has demonstrated convincingly that accurate measurement of cross-cultural attitudes and perceptions is possible. The success of the studies amongst a diversity of language and cultural groups was largely attributable to the contribution of qualitative research at all stages in the design and execution of the surveys.
This could also be of interest:
Research Papers
Cross cultural qualitative research
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Author: Kazuko Ohye
 
January 1, 1998
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Ethnography and cross-cultural research
Catalogue: Seminar 1997: From International To Cross-Cultural Marketing
Author: Hy Mariampolski
Company: QualiData Research Inc.
November 1, 1997
Research Papers
Problems in the use of rating scales in cross-cultural research
Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Pat van der Reis
 
June 15, 1984
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