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A year into the COVID-19 crisis, understanding fixtures impact in real stores is as relevant as ever, especially in countries like France where store experience remains key in the path of purchase. However, research in stores has been significantly...
Goisbeault, Halilhodzic, De Bruyne, Sonder and Copic (2021a, March 04). EyeSee x Google: Pushing the boundaries of in-context online research: Boosting fixtures impact using virtual environments. ANA - ESOMAR. Retrieved December 02, 2023, from
With the fast growth of digital media usage and the fragmentation of media audiences, it is increasingly essential to French media and advertisers to return to an overall consumer-oriented approach.The annual Media In Life survey launched by...