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Media in life survey

Date of publication: June 3, 2007

Catalogue: WM3 2007

Companies: Mediametrie, Havas Group

Authors: Tiphaine Goisbeault, Isabelle Le Roy, Arnaud de Saint Roman

Abstract:

With the fast growth of digital media usage and the fragmentation of media audiences, it is increasingly essential to French media and advertisers to return to an overall consumer-oriented approach. The annual Media In Life survey launched by M&diam&trie in January 2005 provides real tracking of media, multimedia, and interactive practices, making it possible to analyse the distribution and contexts of media usages by the quarter hour. The survey highlights the overall media and multimedia consumer's behaviour, in his/her everyday context.

Tiphaine Goisbeault

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Isabelle Le Roy

Author

This is a long description of some author details.

Arnaud de Saint Roman

Author

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