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Videos

Insights from the Latest CLICK Meeting: A Recap

In this recap, discover key takeaways and valuable feedback from recent ESOMAR CLICK meetings focused on the most current topics in insights and analytics for client-side researchers. 

Catalogue: Asia Pacific 2024
Author:
November 21, 2024

Videos

YES Winner

Catalogue: Asia Pacific 2024
Author:
November 21, 2024

Videos

Videos

Breaking Barriers

Join us in a collaborative session to explore companies? challenges when implementing sustainable practices. Together, we?ll uncover shared obstacles, exchange ideas, and connect the dots between sustainability goals and actionable steps. This...

Catalogue: Asia Pacific 2024
Author:
Company: ESOMAR
November 21, 2024

Videos

CEO Panel

Join this interactive panel discussion for insights on the unique challenges of operating in this diverse region and the strategic importance of having a presence for global growth. Learn from industry leaders about navigating cultural, regulatory,...

Catalogue: Asia Pacific 2024
Author:
November 21, 2024

Videos

ESOMAR 20 Questions

ESOMAR 20 Questions provides a framework to guide ethical and transparent use of AI in market research. It helps buyers understand AI services, focusing on data privacy, accountability, and responsible AI practices, ensuring informed decision-making...

Catalogue: Asia Pacific 2024
Author:
Company: ESOMAR
November 21, 2024

Videos

Women In Research (WIRe) Panel

Join us for a dynamic discussion on the transformative impact of AI across our industry, with a focus on its effects on women, the challenges and opportunities it brings, and the critical upskilling needed for everyone to stay ahead. This session...

Catalogue: Asia Pacific 2024
Author:
November 21, 2024

Research papers

The New Era of Innovation

Generative artificial intelligence (GenAI) is transforming nearly every industry, and new product development is no exception. From creating more realistic consumer personas (Smith & Johnson, 2020), to analysing vast amounts of data and to...

Catalogue: Asia Pacific 2024
Authors: Nikolai Reynolds, Jiongming Mu
Company: IPSOS
November 19, 2024

Videos

Staying Ahead with Tomorrow's Human Insight

In the dynamic and fast-evolving oral care landscape of APAC, where innovation is continuously driven by advancements in AI and synthetic data, the future of product development hinges on a deep, continuous connection with consumers. In a world...

Catalogue: Asia Pacific 2024
Authors: Jessica Xu, Daniel Teixeira
November 19, 2024