Abstract:
Gloria?s Slim Yogurt redefines packaging with neuromarketing, aligning design with the brand?s empowering message. Eye tracking and emotion recognition reveal which elements spark positive reactions, making Slim?s new identity irresistible on the shelf and boosting its appeal among health-conscious consumers.
This could also be of interest:
Research Reports
Qualitative research on new packs for Manikin and for Manikin Mild
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
July 8, 1972
Research Papers
Compatible or not?
Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Author: Michael Darkow
Company: GfK
June 15, 1996
