You searched for: "*"
The results has been filter on Tags containing Customer Feedback.
ANA has found 19 results for you, in
1046 ms.
Currently showing results 10 to 18.
Didn’t find what you were looking for? Try the Advanced Search!
Research papers
The role of store design in the development of an established retail brand
MFI, the UKâs leading furniture retailer, recognised the need to develop its trading format as a response to customer feedback and also as a response to pressure on its share of the kitchen furniture market, one of MFCs core product areas. As a...
Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing
Authors: Andy Turton, Debbie Boshell
June 15, 1995
Research papers
Developing a product blueprint from the consumer
This paper presents a new technology, IDEAMAP. The technique involves an interactive computer system which makes full use of the opportunities for graphical and pictorial display, plus sound. This allows concepts to be presented in such a way that...
Catalogue: Seminar 1995: Successful Product Engineering
Authors: Derek C. Martin, Sue Quinn
June 15, 1995
Research papers
The effect of the realism of product representations on the validity of consumer evaluations
This paper illustrates the appropriateness of computer graphics for the creation of realistic representations of products that are not (yet) available, for the benefit of market research applications, particularly concept tests. An experiment is...
Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Authors: Roland F. Ortt, Gerard Loosschilder
September 1, 1994
Research papers
Persuasive advertising
Marketers who wish to continually improve advertising productivity will begin to apply a Total Quality approach to the advertising development and management processes, using statistically sound (sales-related) measurement feedback at appropriate...
Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Author: Margaret H. Blair
September 1, 1994
Research papers
Participants say the darndest things
Media researchers often focus on the need for precise methodological conclusions from large-scale experimental research. In Arbitron's experience, however, many innovations have their roots in a very simple exerciseâlistening to comments by...
Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Thomas W. White, James D. Peacock
Company: Nielsen
May 1, 1994
Research papers
Proactive relationship management
Expectation research has shown that high quality products, or services coupled with only an effective reactive support mechanism (i.e., a typical customer service function), will not be sufficient to support consumer loyalty into the next decade....
Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?
Author: Richard J. Cottrell
Company: Maritz Research
June 15, 1993
Research papers
Diagnosing feedback VS. heterogeneity in consumer loyalty: A non-parametric approach
The main objective of this paper is to present a set of non-parametric tests that allow the analyst to detect the presence of purchase-event feedback. The principle is to set aside the potential impact of heterogeneity by analysing data at the...
Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Authors: Gilles Laurent, John D. C. Little, Isabelle Le Roy
June 15, 1993
Research papers
What advertisers expect from TV audience research and what they actually get
There still appears to be a lack of feedback from the users of TV audience data to the providers of such data. This talk should help to further reduce that gap, in line with efforts of the WFA with EBU. There have been major changes in the needs over...
Catalogue: Seminar 1991: The Expansion of Broadcast Media
Author: Thomas Neumann
Company: Procter & Gamble
June 15, 1991
Research papers
