Abstract:
The paper describes how Ford of Europe, by the development and application of regular telephone studies, tracks the acceptance of its products and ensures that its design and manufacturing engineers know, almost immediately, exactly what customers are reporting.
This could also be of interest:
Research Papers
New methods of telephone interviewing A&S/CATI
Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Irving Roshwalb, Leonard Spector, Albert Madansky
 
June 15, 1979
Research Papers
Product screening and product optimization
Catalogue: Seminar 1983: New Product Development
Author: Juergen Schwoerer
 
November 2, 1983
Research Papers
Telephone, mail and other techniques
Catalogue: Consumer Market Research Handbook
Authors: Leonard R. England, Peter Arnold
 
August 1, 1986
