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Product excellence on a complex product through telephone interviewing

Date of publication: June 15, 1982

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Authors: R. P. Smith, A. J. K. Watson

Abstract:

The paper describes how Ford of Europe, by the development and application of regular telephone studies, tracks the acceptance of its products and ensures that its design and manufacturing engineers know, almost immediately, exactly what customers are reporting.

R. P. Smith

Author

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A. J. K. Watson

Author

This is a long description of some author details.

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Roshwalb, Spector and Madansky (1979a, June 15). New methods of telephone interviewing A&S/CATI. ANA - ESOMAR. Retrieved June 23, 2025, from


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Citation

Smith and Watson (1982a, June 15). Product excellence on a complex product through telephone interviewing. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/telephone-mail-and-other-techniques