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Research papers

How does your cappuccino feel?

This is a joint supplier/client case history which will discuss methodology and results, review the value of the research in terms of what it contributed to the Mane Flavour Company business and demonstrate how the data was used in contributing to...

Catalogue: Congress 2013: Think Big
Authors: Dominique Delfaud, John S. Pawle
Company: QRi Consulting Ltd.
September 26, 2013
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Citation

Delfaud and Pawle (2013a, September 26). How does your cappuccino feel?. ANA - ESOMAR. Retrieved January 13, 2025, from


https://ana.esomar.org/documents/how-does-your-cappuccino-feel--8064


Research papers

From terabytes to archetypes

This paper shows how in-depth motivational qualitative research helped identify the underlying hopes and fears of consumers in relation to internet security. By looking deeply into B2B and B2C customers' motivations and inhibitions within the...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Alexander Erofeev, Simon Patterson
Company: QRi Consulting Ltd.
March 26, 2012
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Citation

Erofeev and Patterson (2012a, March 26). From terabytes to archetypes. ANA - ESOMAR. Retrieved January 13, 2025, from


https://ana.esomar.org/documents/from-terabytes-to-archetypes


Research papers

Using web research technology to accelerate innovation

The prevailing business climate these days is increasingly competitive, pushing marketers not only to innovate but also to do this faster than the competition. International competition, fragmented and demanding markets, diverse and rapidly changing...

Catalogue: ESOMAR Net Effects 2001
Author: John S. Pawle
Company: QRi Consulting Ltd.
February 11, 2011
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Citation

Pawle, J. S. (2011a, February 11). Using web research technology to accelerate innovation. ANA - ESOMAR. Retrieved January 13, 2025, from


https://ana.esomar.org/documents/using-web-research-technology-to-accelerate-innovation


Research papers

The vitality of qualitative research in the era of blogs and tweeting

The research landscape has never been richer in techniques and technology, nor has there been such a bewildering choice of methods in the history of Consumer Research. For most of the past 50 years or so, the debate about alternative methods has...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Alan Branthwaite, Simon Patterson
Company: QRi Consulting Ltd.
November 18, 2010
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Citation

Branthwaite and Patterson (2010a, November 18). The vitality of qualitative research in the era of blogs and tweeting. ANA - ESOMAR. Retrieved January 13, 2025, from


https://ana.esomar.org/documents/the-vitality-of-qualitative-research-in-the-era-of-blogs-and-tweeting


Research papers

The impact of the economic crisis

We are in the midst of a economic crisis: the worst recession in 100 years and which may rival The Great Depression of the 1930s. This crisis demands new market research: new methods of data collection, new respondent engagement, new analysis, and...

Catalogue: Congress 2009: Leading The Way
Authors: Peter Cooper, Simon Patterson
Company: QRi Consulting Ltd.
September 21, 2009
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Citation

Cooper and Patterson (2009a, September 21). The impact of the economic crisis. ANA - ESOMAR. Retrieved January 13, 2025, from


https://ana.esomar.org/documents/the-impact-of-the-economic-crisis


Research papers

Chinese frontiers

China is the greatest and most challenging new frontier facing international marketers today. It goes without saying that China is the major challenge for the 21st century with a population of 1.3 billion, GDP of RMB 24,661.9 billion ($3,570.33...

Catalogue: Congress 2008: Frontiers
Authors: Peter Cooper, Simon Patterson, Katie Zhou, May Qiu, John S. Pawle
Companies: DiagAid Marketing Research Co., Ltd, QRi Consulting Ltd.
September 26, 2008
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Citation

Cooper, Patterson, Zhou, Qiu and Pawle (2008a, September 26). Chinese frontiers. ANA - ESOMAR. Retrieved January 13, 2025, from


https://ana.esomar.org/documents/chinese-frontiers


Research papers

Contributions of synaesthesia to fragrance branding

This paper describes the contribution of synaesthesia to fragrance branding, including experimental evidence that branding adds significantly to the experience of fragrances through the mechanisms of synaesthesia. Fragrances not only stimulate the...

Catalogue: Fragrance 2007
Authors: Peter Cooper, Brooke Binder
Company: QRi Consulting Ltd.
November 14, 2007
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Citation

Cooper and Binder (2007a, November 14). Contributions of synaesthesia to fragrance branding. ANA - ESOMAR. Retrieved January 13, 2025, from


https://ana.esomar.org/documents/contributions-of-synaesthesia-to-fragrance-branding


Research papers

In search of excellence

This presentation provides an analysis of the emergence, evolution and future of qualitative market and social research, based on a review of its history in terms of the psycho-social, political, economic, marketing, and technological changes over...

Catalogue: Congress 2007: Excellence
Author: Peter Cooper
Company: QRi Consulting Ltd.
September 19, 2007
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Citation

Cooper, P. (2007a, September 19). In search of excellence. ANA - ESOMAR. Retrieved January 13, 2025, from


https://ana.esomar.org/documents/in-search-of-excellence


Research papers

Back on track

This presentation describes how Rexona lost its way in France and how research created a new category language to show the way back to growth. A fusion of different approaches was used including Semiotics, Extended Creativity Groups, In-depth...

Catalogue: Congress 2007: Excellence
Authors: John S. Pawle, Jaroslav Cir, Simon Patterson
Companies: Unilever, QRi Consulting Ltd.
September 19, 2007
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Citation

Pawle, Cir and Patterson (2007a, September 19). Back on track. ANA - ESOMAR. Retrieved January 13, 2025, from


https://ana.esomar.org/documents/back-on-track