Abstract:
This presentation provides an analysis of the emergence, evolution and future of qualitative market and social research, based on a review of its history in terms of the psycho-social, political, economic, marketing, and technological changes over the last 60 years. The analysis is supported by key practical applications, seminal articles, and interviews with leading practitioners and major client buyers' expectations for the future. The prediction of excellence in the years to come and potential pitfalls are reviewed.
Research Papers
Joining the 4th dimension
Catalogue: Qualitative 2007
Authors: Catherine Genter, Andera Gadeib
Company: Dialego AG
November 12, 2007
Research Papers
Insights
Catalogue: Consumer Insights 2007
Authors: Wendy Gordon, Nitasha Kapoor
Company: Acacia Avenue
June 15, 2007
Research Papers
Warm vodka and sweaty women
Catalogue: Consumer Insights 2007
Authors: Jaroslav Cir, Greg Rowland
Companies: Greg Rowland Semiotics, Unilever
May 7, 2007
