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Research papers

Generation Create!

The beauty industry is on a strong growth trajectory. Definitions of beauty are changing, the value of sustainability and the importance of self-care are growing and the role of influencers is evolving. The industry's growth is further fuelled by...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Charlene Van Zyl, David Wright, Karlien Kriegler
Companies: Hello Ara, Woolworths
November 22, 2023
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Citation

Van Zyl, Wright and Kriegler (2023a, November 22). Generation Create!. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/generation-create-12288


Research papers

Virtual Frontiers

?The metaverse is here, and it?s not only transforming how we see the world but how we participate in it ? from the factory floor to the meeting room.?Satya Nadella, Chief Executive Officer of MicrosoftThis paper outlines learnings from our...

Catalogue: Congress 2023
Authors: Rupert Sinclair, Faye Soares, Katrin Scheibert
September 27, 2023
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Citation

Sinclair, Soares and Scheibert (2023a, September 27). Virtual Frontiers. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/virtual-frontiers


Research papers

The Metaverse as a Research Laboratory

The metaverse?what a broad and fascinating concept. It is represented as a paradoxical blend of expectations as well as uncertainty, optimism and skepticism, technology and, also, human motivations. Nevertheless, in organisations like The Coca-Cola...

Catalogue: Congress 2023
Authors: Alejandro Prieto, Larissa Aieta, Rodrigo Alagon
September 27, 2023
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Citation

Prieto, Aieta and Alagon (2023a, September 27). The Metaverse as a Research Laboratory. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/the-metaverse-as-a-research-laboratory


Research papers

Macrotrend

Within the digital transformation many changes have happened in a very short time period. The implications of internet globally have modified business models, governments and society. Our behaviours as humans are facing continuous transformations,...

Catalogue: Latin America 2023
Authors: Laura Ruvalcaba, Javier Rosas-Delint, Luis Cervantes, Martha Rivera-Pesquera
Companies: BRAIN Research, General Atlantic
April 25, 2023
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Citation

Ruvalcaba, Rosas-Delint , Cervantes and Rivera-Pesquera (2023a, April 25). Macrotrend. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/macrotrend


Research papers

What the Metaverse Needs from Market Research

The marketplace for brands and services is shifting to the metaverse! Clients are falling over themselves, andothers, to grab a slice of it in parallel?or as an adjunct?to traditional marketing. The metaverse is just like anew market; consumers will...

Catalogue: Creativity. Connections. Community.
Authors: Con Menictas, Brian Fine
Companies: Quality Online Research, Strategic Precision
July 15, 2022
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Citation

Menictas and Fine (2022a, July 15). What the Metaverse Needs from Market Research. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/what-the-metaverse-needs-from-market-research


Research papers

Research in the Metaverse

From computers to mobile devices, screens are embedded in our society and will continue to be oneof the lenses through which consumers engage with a large portion of their lives. When people talkabout the metaverse, they are generally referring to...

Catalogue: Dynamic. Diverse. Digital
Author: Michelle Niedziela
Company: HCD Research
June 20, 2022
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Citation

Niedziela, M. (2022a, June 20). Research in the Metaverse. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/research-in-the-metaverse