Abstract:
The marketplace for brands and services is shifting to the metaverse! Clients are falling over themselves, and others, to grab a slice of it in parallel?or as an adjunct?to traditional marketing. The metaverse is just like a new market; consumers will interact with brands and services in a new way with material changes to consideration sets and other related consumer behavioural characteristics. As such marketing research is needed to elicit preferences and trade-offs that consumers will make, as they make sense optimising purchase utility. Presently, products and services are all travelling blind, and research is the potential partner to providing essential insights in order to enter and track this new world.
This could also be of interest:
Research Papers
Research in the Metaverse
Catalogue: Dynamic. Diverse. Digital
Author: Michelle Niedziela
Company: HCD Research
June 20, 2022
Research Papers
The Metaverse as a Research Laboratory
Catalogue: Congress 2023
Authors: Alejandro Prieto, Larissa Aieta, Rodrigo Alagon
 
September 27, 2023
Research Papers
Advertisers real needs from research
Catalogue: Radio Research Symposium 1995
Authors: Andrew Ingram, Justin Sampson
 
July 1, 1995
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