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Garcia Grisanti and Alarcon (2024a, April 24). The Perfect Pair. ANA - ESOMAR. Retrieved November 03, 2024, from
https://ana.esomar.org/documents/the-perfect-pair
Lagache, Alarcon and Gandolfi (2023a, April 25). Storybranding in Researchland. ANA - ESOMAR. Retrieved November 03, 2024, from
https://ana.esomar.org/documents/storybranding-in-researchland