Back

Storybranding in Researchland

Date of publication: April 25, 2023

Catalogue: Latin America 2023

Companies: Cooperativa Mental, The Coca-Cola Company

Authors: Daniel Lagache, Diego Alarcon, Damian Gandolfi

Abstract:

The facts being described here are not exclusive and characteristic of present times, but instead they have been happening since market research began: An issue born way before any of us. However, it was the technological evolution, the COVID-19 pandemic and its restrictions and the recurrent restructuring processes within large companies that made this issue even more evident.

Daniel Lagache

Author

This is a long description of some author details.

Diego Alarcon

Author

This is a long description of some author details.

Damian Gandolfi

Author

This is a long description of some author details.

This could also be of interest:

Storybranding in Researchland

Catalogue: Latin America 2023

Authors: Daniel Lagache, Diego Alarcon, Damian Gandolfi

 

April 25, 2023

×

Citation

Lagache, Alarcon and Gandolfi (2023a, April 25). Storybranding in Researchland. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/storybranding-in-researchland-12067


Research Papers

In-store designs

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

Author: Benno Stoppelman

 

August 1, 1975

×

Citation

Stoppelman, B. (1975a, August 01). In-store designs. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/in-store-designs


Research Papers

In situ interview

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection

Authors: Marie Paule Lagrange, Jacqueline Carof

Company: GMV Conseil

November 1, 1977

×

Citation

Lagrange and Carof (1977a, November 01). In situ interview. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/in-situ-interview


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Lagache, Alarcon and Gandolfi (2023a, April 25). Storybranding in Researchland. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/in-situ-interview