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Storybranding in Researchland

Date of publication: April 25, 2023

Catalogue: Latin America 2023

Companies: Cooperativa Mental, The Coca-Cola Company

Authors: Daniel Lagache, Diego Alarcon, Damian Gandolfi

Abstract:

The facts being described here are not exclusive and characteristic of present times, but instead they have been happening since market research began: An issue born way before any of us. However, it was the technological evolution, the COVID-19 pandemic and its restrictions and the recurrent restructuring processes within large companies that made this issue even more evident.

Daniel Lagache

Author

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Diego Alarcon

Author

This is a long description of some author details.

Damian Gandolfi

Author

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Storybranding in Researchland

Catalogue: Latin America 2023

Authors: Daniel Lagache, Diego Alarcon, Damian Gandolfi

 

April 25, 2023

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Citation

Lagache, Alarcon and Gandolfi (2023a, April 25). Storybranding in Researchland. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/storybranding-in-researchland-12067


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Stoppelman, B. (1975a, August 01). In-store designs. ANA - ESOMAR. Retrieved June 23, 2025, from


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Lagrange and Carof (1977a, November 01). In situ interview. ANA - ESOMAR. Retrieved June 23, 2025, from


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Citation

Lagache, Alarcon and Gandolfi (2023a, April 25). Storybranding in Researchland. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/in-situ-interview